Based in Atlanta, Blue Ridge specializes in pricing optimization and supply chain management. The company's platform offers demand planning, business planning, segmentation management, pricing strategy, and other solutions, catering primarily to the distribution, retail, and manufacturing sectors. Blue Ridge is notable for its unique blend of supply chain planning and pricing under a fully configurable cloud-based platform, which uses AI and ML for demand forecasting and inventory positioning while optimizing pricing to maximize profit.
In March 2021, the company acquired Inventory Investment AS, a Norwegian firm specializing in optimizing supply chain planning, for an undisclosed sum. The acquisition was aimed at further expanding the reach of the company in Europe, particularly in the Nordics, Benelux, UK, and DACH. Earlier, in November 2019, the company also acquired Prolific Virtue, a company specializing in price optimization and analytics capabilities, to integrate the latter’s price optimization technology into Blue Ridge’s supply chain planning solutions suite. The acquisition price was undisclosed.
Key customers and partnerships
In November 2023, Blue Ridge partnered with Pepper, an ecommerce platform for the food distribution industry to leverage both companies' strengths to streamline the purchasing process for distributors while also providing insights into market trends.
In March 2024, Blue Ridge partnered with HARDI LATAM, an association serving the heating, air-conditioning, and refrigeration distributors (HVACR) industry in Mexico and Latin America, to expand its operations into these markets. Through this collaboration, HARDI LATAM was expected to facilitate strategic alliances between Blue Ridge and prominent HVACR distributors. Blue Ridge was also expected to use HARDI LATAM's insights to tailor its products to meet these markets' specific needs.
Funding and financials
In September 2021, Blue Ridge secured a strategic investment from Great Hill Partners, a private equity firm. The investment was aimed at supporting Blue Ridge's growth in the US and Europe. The investment was also channeled toward the development of additional tools and modules to address customer needs. However, the financial terms of this transaction were not disclosed.
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