Midjourney

Midjourney offers a platform to create images. Its AI algorithms generate a variety of arts based on user inputs, catering to individual artistic preferences and visions. The company has established itself as a significant player in the AI art generation space, similar in impact to what OpenAI and ChatGPT are for text generation​​.

In August 2024, Midjourney introduced a new unified web editor that consolidates several existing features into a single interface. The new editor includes a precision in-painting brush tool, canvas extension capabilities, and an Edit Prompt feature. It allows users to make granular changes to images, such as spot edits, zooming in, panning out, and changing perspectives. It went on to announce its entry into hardware development later that month. While specific details about the hardware were limited, the company began hiring for the new hardware division led by Ahmad Abbas, former hardware engineering manager of Apple's Vision Pro.

The company launched a new image editing feature on its alpha web interface in October 2024, offering Edit and Retexture functions allowing users to erase, move/resize, restore parts of images and change image contents while preserving the original structure.

In December 2024, Midjourney launched Patchwork, a collaborative world-building tool that enables users to create digital "worlds" by entering text prompts and selecting from 10 different image styles. Patchwork features an infinite white canvas with various tools, including character, event, faction, place, and prop buttons. 

Midjourney appeals to a broad range of users, from individual artists and designers to businesses seeking unique graphic designs and illustrations for various applications. These include graphic novels, children's books, and advertising materials. The platform also fosters a collaborative community by allowing all generated art to be open for re-editing by other users, promoting communal artistic exploration and reinterpretation​​.

Key customers and partnership

In March 2023, Midjourney announced a strategic partnership with Google Cloud, selecting it as the infrastructure provider to support its creative community of 11+ million users.