Birdseye

Birdseye is a Canada-based ecommerce analytics platform that provides a proprietary data and analytics solution to optimize marketing strategies for Shopify brands. The platform features a centralized database, visualization tools, and AI-powered analysis and recommendations, which can be accessed through a dashboard. With Birdseye's real-time data analysis tools, users can easily identify valuable products, ads, channels, and customer segments, without requiring manual input or complicated reporting processes.

Birdseye's unique selling point is its ability to forecast the value of sales and marketing opportunities. By doing so, it claims to identify which products should be the focus of marketers on a weekly basis and provide recommendations for creating effective product content that will appeal to customers.

Funding and financials 

In November 2023, the company raised CAD 4.1 million (USD 3 million) in a seed funding round led by existing investor Drive Capital. It planned to invest the new funding primarily in expanding its team, particularly its engineering team.