Red Points

Red Points is a software-as-a-service (SaaS) company that provides an AI-powered brand protection platform to help businesses recover digital revenue lost due to counterfeiting, piracy, impersonation, and other online infractions. The company's solution leverages machine learning to scan ecommerce platforms, social media, and websites, identifying lookalike products, brand abuse, and unauthorized distribution.

Red Points' platform enables businesses to automatically detect and enforce against online fakes, defend their sales and reputation, remove illegal content sources to increase copyrights' lifetime value, and monitor and notify non-compliant sellers to protect partner networks. As of 2024, over 1,200 companies across industries like electronics, fashion, sports, automotive, and entertainment rely on Red Points' solution.

Founded in 2011 by David Casellas and Josep Coll, Red Points experienced substantial growth under the leadership of CEO Laura Urquizu, who joined in 2014. The company's team expanded from 10 to over 300 employees, and it raised around EUR 76 million in funding. Red Points achieved a 98% enforcement success rate, removing over 493,703 listings and USD 500 million worth of counterfeits for clients like PUMA, Hugo Boss, and FILA Italy as of April 2024.

In November 2022, Red Points raised EUR 20 million to double down on its go-to-market strategy and enhance its AI capabilities to combat the evolving online fraud landscape. The company has disrupted the brand protection industry with its scalable, cost-effective solution, replacing traditional service providers.