Twitter Ventures

Giving creators the power of content monetization and audience engagement.

Creator Economy

SoundCloud operates as an artist-centric platform that aims to equip independent artists with essential tools, services, and resources to foster the development and expansion of their careers. SoundCloud holds the distinction of being the world's largest platform for discovering audio content. On SoundCloud, artists have the ability to upload their tracks and share them through their social networks. Furthermore, they can promote their releases, engage with their fan base, and even generate income through monetization opportunities once they meet the eligibility criteria. As of June 2023, SoundCloud had a collection of over 250 million tracks contributed by 30 million artists spanning 193 countries.In&nbsp;<a href="https://sp-edge.com/updates/36037">November 2024,</a> SoundCloud launched Next Pro Artist, a new feature designed to simplify artists' music creation and uploading process.Previously&nbsp;in May 2023, SoundCloud unveiled a&nbsp;<a href="https://sp-edge.com/updates/18308">new tool called Fans</a>, aimed at enhancing artist-fan interaction. This product enables artists to directly message their followers and organize their listeners based on various engagement metrics. This was followed by the introduction of a TikTok-like feed, allowing users to discover tracks by vertically scrolling through the Discover feed, in March 2023.SoundCloud’s unique features include its fan-powered royalties (FPR), introduced in March 2021, which is designed to benefit independent artists with dedicated fan bases. Unlike traditional models, FPR operates by allocating the advertising revenue and royalties from each listener's subscription exclusively to the tracks they have listened to within a given month, based on the proportion of streams received. This user-centric approach creates a direct financial connection between artists and their fans. The FPR model was successfully tested on thousands of artists, with 135,000 artists receiving payments through the system by April 2022. Warner Music Group became the first major label to adopt this model in partnership with SoundCloud in July 2022.In May 2022, SoundCloud made a strategic acquisition of Musiio, a company specializing in AI music curation. This acquisition aimed to enhance SoundCloud's music discovery capabilities.Key customers and partnersIn&nbsp;<a href="https://sp-edge.com/updates/36255">November 2024</a>, SoundCloud partnered with AI companies like Tuney, Tuttii, AIBeatz, TwoShot, Starmony, Pex, and Audible Magic to enhance music creation tools and content protection. Previously in June 2023, the firm&nbsp;<a href="https://sp-edge.com/updates/19991">partnered with SquareSpace, Adobe, Discord, and Rap Plug</a> to expand its SoundCloud for Artists: Member Benefits program, to improve member benefits. In May 2023, SoundCloud announced a successful collaboration with Merlin, a global licensing agency, to extend the implementation of FPR to all artists and members associated with Merlin.&nbsp;&nbsp;

ShareChat is an Indian social media startup. It offers the content consumption and sharing platform only in Indian vernacular languages to cater to over 1.17 billion wireless network users of India. It is available in 15 Indian languages. The company was founded in 2015 and is headquartered in Bangalore, Karnataka.

SoundCloud is a social sound platform where anyone can create and share sounds. It allows people to discover and enjoy the largest selection of music from the world’s most diverse creator community. This is made possible by an open platform that directly connects creators and their fans across the globe. Sound creators can use the platform to instantly record, upload, and share sounds across the internet, as well as receive detailed stats and feedback from the SoundCloud community. SoundCloud was launched in 2008 by Alexander Ljung and Eric Wahlforss.

VenueNext is a technology platform and context-aware app, providing insights into guest behavior and control over its users’ entire ecosystem, from sports to concerts, conferences to theme parks, and all large venues in between. It has a team of technical developers, who have worked for many ventures including Google, Facebook, Dish Networks, Sling Media, AOL, Netscape and Oracle.  VenueNext was launched in 2013 by John M. Paul and is based in Palo Alto, C.A.

Swirl is an in-store mobile marketing platform provider that is helping retailers leverage the power of mobile to attract and influence consumers while they shop in retail stores.  The company's indoor location-based marketing platform allows retailers to deliver highly targeted messages, content and offers to consumer smartphones while they shop in specific areas of the store.  The platform combines patent-pending indoor location beacons with cloud-based marketing campaign management services and a software development kit that allows retailers to add an in-store mobile experience to any existing mobile app.

It was developed as free and open-source software based on the official releases of Android by Google, with added original and third-party code, and based on a rolling release development model. Although only a subset of total CyanogenMod users elected to report their use of the firmware,[8] on 23 March 2015, some reports indicated that over 50 million people ran CyanogenMod on their phones.[9][10] It was also frequently used as a starting point by developers of other ROMs.

Cyngn's autonomous vehicle software integrates with a suite of commercially available sensors and hardware to deliver safe, scalable, and efficient self-driving vehicle solutions to industrial organizations. The company's solution is vehicle agnostic, which means heterogeneous fleets can tap into autonomy, switching easily between fully-autonomous, remotely-controlled, and manual modes. Cyngn tackles pressing issues confronted by industrial organizations in the present, including shortages in labor, expensive safety incidents, and growing consumer demands for eCommerce.

Twitter Ventures aims to fund products and services which help boost Twitter’s revenue stream.

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