HomeToGo

HomeToGo (HTG) is a global vacation rental marketplace offering a large selection of properties listed by trusted partners, including Booking.com, Vrbo, and TripAdvisor. With more than 15 million aggregated offers in 25 countries across Europe, the US, South America, Australia, and APAC (February 2023), it allows users to search a range of properties such as  homes, apartments, and castles, based on factors like price, destination, dates, and amenities. The platform operates through local websites and apps under various brands including Agriturismo.it, AMIVAC, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Tripping.com, and Wimdu. HTG announced the launch of a new feature called "Modes" in December 2022 (made available in 2023), which allowed travelers to search for properties based on their individual preferences, such as price or unique properties. In May 2023 , HTG launched its “AI Mode” " a set of curated search tools powered by OpenAI’s GPT language model. 

HTG generates revenue through commissions for successful on-or off-site booking referrals (CPA), fixed commissions for referral clicks (CPC), fixed commissions for referral inquiries (CPL), and subscription-based revenue from partners for listing rental properties. The revenue is calculated as a percentage of the commission/booking value (revenue share) or a fixed amount based on the contract with the partner.

HTG’s acquisitions in 2022 included that of vacation rental providers, SECRA, AMIVAC (including its brands amivac.com, vacances.com, and vacances.seloger.com), and Frankfurt-based internet company, e-domizil GmbH, for EUR 40 million (~USD 44 million). Other acquisitions included that of Mapify, EscapadaRural, Tripping.com, Casamundo, and Feries between 2018–2021.

Key customers and partnerships

HTGs partnerships with Cover Genius (January 2023) and Allianz Global Assistance (March 2018) enabled it to offer users travel security with a money-back guarantee. It also established partnerships with travel tech platforms such as BookingPal, Orbirental, and BeeRent.

Funding and financials

In September 2021, HomeToGo completed a SPAC merger with LakeStar SPAC I to list on the Frankfurt Stock Exchange. It raised EUR 250 million (~USD 295 million) in gross proceeds and was valued at EUR 1.2 billion (~USD 1.4 billion) in the process. 

In FY2023, HomeToGo recorded EUR 190 million (~USD 204 million) in booking revenue, up 16% YoY. Additionally, IFRS revenue grew by 10% YoY to EUR 162 million (~USD 175 million). The revenue growth helped the company achieve an adjusted EBITDA of EUR 1.8 million (~USD 1.9 million), reaching its goal of breaking even.

Looking ahead, the company expected booking revenue to reach EUR 250 million (~USD 270 million) in FY2024 (an implied growth of over 30% YoY).