Crqlar

Austria-based Crqlar offers a variety of products that provide guest management solutions for luxury hotels through its B2B SaaS platform.

Platforms offered include:

1) Crqlar Guest, the company’s flagship platform, which provides AI-based guest management solutions to filter customers based on behavior and preferences to offer personalized experiences. This includes the creation of text and image-based targeted marketing campaigns. 

 2) Crqlar App, which provides an on-the-go solution for hotel guests to access hotel services such as digital check-in and booking services, with real-time data integrations to the hotel’s property management system (PMS). 

3) Crqlar Spa, which enables the management of wellness appointments by providing a streamlined booking process and integrated notifications to hotel guests.

4) Crqlar Restaurant, which assists hotels in providing dining experiences for its guests through increased flexibility and choices on dining options.  

In addition, the platform's Correspondence Manager centralizes guest communications from various channels, streamlining communication for hotel staff.

The firm's solutions can connect to a hotel’s PMS and other software solutions to provide a unified view of guest profiles and insights for conducting targeted hotel marketing, streamlining operations, and improving guest satisfaction.

Key customers and partnerships

Notable clients using Crqlar’s platform include luxury hotels such as Naturhotel Forsthofgut, Grandhotel Lienz, and Post Lech.

Funding and financials

In August 2023 , Crqlar raised EUR 0.5 million (~USD 0.6 million) in a funding round led by Rudolf Flunger, Gregor Hoch, and the Boconni 4 Innovation, bringing total funding raised to EUR 1.1 million (~USD 1.2 million). The new funds are expected to be used for further improvements to its platform and to expand its market share in Austria, Italy, and Germany.