SuperCircle

SuperCircle

Supercircle is a startup providing a reverse logistics solution for clothing recycling. Launched by the founders of footwear brand, Thousand Fell, Supercircle manages the tech interface, collection, and sorting of clothing items. The solution involves collecting data on the material composition of online purchases to reduce the need for manual sorting, exploring infrared sorting tech for returns that are hard to identify or are in bulk. The company warehouses the clothing it collects and makes bulk shipments to recycling partners who convert waste into new fibers. 

Supercircle’s digital solution supports brands’ consumer-facing clothing take-back schemes and also integrates with their returns process to divert items that can’t be resold to recycling partners. The solution also provides brands with a means to track where their old clothes end up through digital tagging and the environmental savings this involves. Supercicle also offers an excess inventory management solution.

Key customers and partnerships:

Supercircle powers the take-back programs of Thousand Fell, Reformation’s “Ref recycling” (March 2022), A.L.C’s “ALConscious” (September 2023), Subset (October 2023), Reflaunt ( November 2023 ), Tentree, Parachute, and Uniqlo. In November 2022, the company reported it aims to add at least 30 more brand partners by end 2023. The company also has built relationships with shipping companies UPS and USPS (May 2022) and has 12 recycling partners in the US and several more in Europe and Latin America as of August 2022. 

Funding and Financials:

In November 2023 , the company raised USD 7 million in pre-Series A funding round to support expansion.