ZTX

ZTX, based in South Korea, is a joint venture (JV) between Zepeto and Jump Crypto, which offers a social gaming metaverse platform. Users can own digital land plots for free. The metaverse is divided into four primary districts, including: 1) The Fashion District, which serves as a hub for designers; 2) The Games District, where users can engage in gameplay and join tournaments to earn rewards; 3) The Financial District, which is centered around trading and decentralized finance (DeFi); and 4) The Arts District, which is a space dedicated to artists emphasizing the exploration and potential of non-fungible tokens (NFTs). In May 2024, the company launched Arcadia, an additional space users can access to compete with, and socialize with other players.

The platform is complemented by its Avatar Builder, a web application that facilitates the creation of a customizable 3D avatar. Other features include harvesting and exchanging resources to craft in-game assets, trading with players via the $ZTX token and enabling social interaction among players.

In July 2023, ZTX introduced a private beta test of its platform and collaborated with Dust Labs—the firm that powers NFT projects DeGods and y00ts—on a community-centric initiative called “Partner Wearables,” providing tools to IP holders to create 3D assets for use in the game. As of January 2024, the platform was in beta.

The company generates revenue via sales of its digital land on OpenSea, and earns a commission on secondary sales. In August 2023, the company sold out its inaugural NFT collection of 4,000 Genesis Homes on OpenSea. The houses grant membership to one of its four districts and provide access to future releases, events, and in-game improvements.

Key customers and partnerships

In December 2023, ZTX partnered with Metaverse Collection to create their go-to-market strategy for the Japanese market.

Funding and financials

In August 2023, ZTX raised USD 13 million in a seed funding round led by Jump Crypto. Funds were earmarked to enhance crypto adoption by integrating ownership into Zepeto's 3D environments.