Jasper

Canada-based Jasper is an AI-powered platform for marketing teams that can generate text and image content for blog posts, articles, social media, emails, and marketing copy, so content output can be scaled. Jasper can be operated via a conversational interface called “Jasper Chat,” simplifying interactions with the AI. As of May 2024, Jasper could generate content in over 30 languages. As of October 2022, the company was valued at USD 1.5 billion and reported over 100% YoY ARR growth in 2022.

Jasper produces content using natural language and follow-up prompts to modify content, including expanding specific sections, rewriting in different styles, summarizing, and generating counterarguments. Jasper’s AI can be trained on a specific writing style, tone, and content to generate content fitting within a brand’s themes. Common use cases for Jasper include:

1) Social media: Generating captions for social media posts, scripts for videos, and articles for blogs. Content can be generated directly on social media using Jasper’s Google Chrome browser extension.

2) Advertising: Providing advertising ideas, insights into consumer wants, and common pain points

3) Articles: Long-form text content on any topic. It also offers built-in plagiarism detection and search engine optimization with Jasper’s SEO partner, “Surfer.”

4) Emails: Generating email subject lines and personalized messages, including images

5) Websites: Creating headlines, product descriptions, FAQs, and optimization for search engines. The Chrome extension allows content creation directly within website platforms.

6) Art: Generating high-quality images for advertising, blog posts, or websites from simple language descriptions.

The platform can also draw on recent Google data for up-to-date content and news. Grammar, spell checking, and plagiarism detection, combined with SEO optimization and ranking tools, are integrated to enhance outputs and reduce effort and time spent.

Jasper introduced a marketing campaign creation platform in June 2023, which can transform a brief campaign description into a comprehensive compilation of content and assets that align with the specified campaign concept. In November 2023, the company launched the Solutions Partner Program designed to incorporate AI functionalities into marketing agency approaches.

The company claims to achieve an 80% time reduction on first drafts, a 10x increase in output, and 400% ROI.

Jasper acquired AI grammar and style checker Outwrite in December 2022. It also acquired AI image creation and editing platform Clipdrop from Stability AI in February 2024 to expand marketing capabilities.

Key customers and partnerships

Jasper reported over 100,000 paying customers in August 2023, including enterprise clients Zoom, HelloFresh, Docusign, WalkMe, Zendesk, Intel, SentinelOne, Outdoorsy, Sports Illustrated, Canva, Strata, Robin Hood, and IBM.