Zenapse

Zenapse is a marketing data and analytics platform that specializes in creating AI-driven emotionally intelligent experiences to engage customers and optimize marketing results for publishers and advertisers. Its solutions include:

1) ZenImpact Optimization Studio , a flagship product of the ZenImpact suite, which offers a range of capabilities and solutions tailored for brands and publishers. For brands, the studio provides deep insights into audience psychographics using the proprietary Large Emotion Model (LEM) predictive knowledge graph to drive more effective and personalized marketing experiences. Its key features include goal-based optimization to improve conversion rates, AI-driven predictions for product and message targeting, and continuous optimization to ensure sustained performance improvements. Publishers benefit from increased engagement, expanded reach, and improved inventory value for advertisers, facilitated by the studio's ability to analyze audience behavior and preferences. ZenVision, an integral part of the studio, provides AI-driven insights and recommendations to further enrich the platform and ensure brands and publishers can effectively achieve their business goals. As of March 2024, ZenVision had processed over 3 billion journeys, serving 150 million+ consumers with 2 million+ interactions daily.

2) Zenapse Experiences is a managed service offering turnkey solutions for marketing programs that integrate ZenImpact and AI-driven emotionally intelligent experiences. With an experienced cross-functional team, it facilitates strategy, content development, consumer insights, and analytics. 

The company claims to deliver more effective cross-channel marketing through its platform, resulting in a 40%–400% lift over standard behavioral or demographic-based experiences.

Funding and financials 

In March 2024, the company raised USD 8 million in a seed funding round led by Naples Technology Ventures to enhance its product features and expand its platform integrations.