Moloco

Moloco is a suite of machine-learning (ML)-powered performance advertising solutions for marketing teams. Its product offering consists of 1) Moloco Cloud demand-side ad platform (DSP), a programmatic ad solution for mobile apps that leverages first-party data to drive growth through performance-driven advertising, offering real-time reporting, creative tools, broad reach, and exclusive access to in-app impressions, 2)  Moloco Retail Media, which enables eCommerce platforms to launch ad businesses by offering personalized ads, and self-serve campaign scaling tools, and 3) Moloco Monetization for Streaming and over-the-top (OTT), empowering content publishers to scale ad businesses, optimize ROI with first-party data, deliver relevant ads, expand audience reach, and maximize monetization, all while ensuring accuracy, privacy compliance, and continual improvements through machine learning (ML). ​​Additionally, Moloco offers a range of advertising solutions tailored to specific industries, such as gaming and fintech, providing specialized tools and features to meet the unique needs of each industry. As of June 2023, its customers included Playrix, Fetch, Bumble, DraftKings, and FunPlus.  

The platform’s Retail Media solution claims to offer a margin of 75%+ on ad revenue, generate up to 5% of GMV in ad revenue, and achieve an advertiser ad ROAS (return on advertising spend) of 800% or higher. Meanwhile, its streaming media monetization solution claims to have scaled infrastructure that captures value within 90 days, with features such as: 400+ billion daily bid requests, run-rate ad spend of more than USD 1 billion, and a presence in 240+ countries.

In October 2022, the company acquired Tauk, which provides a unified platform for diagnosing, resolving, and communicating the issues that arise during testing apps. 

Key customers and partnerships 

In May 2023, Moloco was recognized as a Google Cloud Premier Partner, leveraging Google Cloud's integrated infrastructure to power its operational ML solutions. 

Funding and financials 

In June 2023, the company raised a secondary funding round led by Fidelity Management and Research Company and EDBI, with a post-money valuation of USD 2+ billion, which is more than a 40% increase compared to the USD 1.5 billion valuation it received at its Series C funding round in 2021. It planned to use the funds to support Moloco's expansion and develop new products. The company also reported that its revenue surpassed USD 200 million in 2022, a more than 5x growth from 2020 to 2022 and had maintained profitability for 12 consecutive quarters.