Conversica

Conversica is a sales intelligence platform that offers AI-powered virtual assistants for prospecting and lead management to support sales, marketing, and customer success teams. Its proprietary technology uses AI and natural language to provide multilingual and multichannel outreach (email, SMS, and website chat), decision and policy management, sales automation, guided selling as well as reporting and analytics. Additionally, the platform supports 50+ integrations with customer relationship management (CRM) and marketing automation platforms (MAP) as well as an open API for custom integration.

The firm’s edge is in its ability to increase workforce productivity without increasing headcount; the platform claimed that its AI assistants can manage the sales outreach of 10 sales development representatives (SDRs).

In October 2022, the company unveiled human-like AI-powered solutions, to empower the firm’s Revenue Digital Assistants (RDAs) to carry out unscripted conversations with leads, prospects, and customers via web chat, SMS, and email. It also planned to deploy the NLP technology across channels like "voice" at a later date. In March 2024, the company announced its new two-way AI conversations solution for marketing automation platforms (MAPs), which integrates real-time, AI-powered conversations directly into core marketing activities.

The company claimed that a user (auto dealership) witnessed an engagement uptick of 80% (from 25%) and closed rates up by 24% (from 17%) within a year.

In January 2018, the company established a regional presence in Latin America by acquiring the conversational AI platform Intelligens.ai.

Key customers and partnerships

As of April 2022, the platform served more than 1,700 customers, which included MongoDB, Oracle, and Epson.

In May 2022, the company partnered with 6sense, a B2B customer intelligence platform and account-based marketing (ABM) platform, allowing Conversica AI assistants to gather real-time account insights (based on industry, client characteristics, and buyer stage), powered by 6sense’s proprietary technology, thereby empowering the sales, marketing, and customer success teams to deliver personalized client engagement. In June 2023, the firm expanded its partnership with Salesforce, integrating its GenAI-driven conversational platform with Salesforce Marketing Cloud to enable active engagement and personalized dialogue with leads and customers through email and SMS.