• Conversica, a conversational intelligence platform, announced that it has partnered with 6sense, a B2B customer intelligence platform and account-based marketing (ABM) platform, to strengthen its conversational ABM offering. The partnership builds on Conversica’s ABM product launch in November 2021. 

• The integration allows Conversica AI assistants to gather real-time account insights (based on industry, client characteristics, and buyer stage), powered by 6sense’s proprietary technology, thereby empowering the sales, marketing, and customer success teams to deliver personalized client engagement. 

<ul><li>The company also reported to have witnessed robust growth in Conversica’s Conversational ABM solution since its launch; its customers include ATS Dealers and Trifacta.</ul> <ul><li> Analyst QuickTake: The partnership with Conversica demonstrates 6sense's keen interest in leveraging AI for enhancing its service offerings. A case in point was the recent launch of its new revenue AI platform . Through acquisitions and partnerships, 6sense hopes to capitalize on the growing popularity of ABM marketing and achieve strong performance as it had done in 2021, which saw a doubling of its revenue and 200% growth in its customer base.</ul>