• Account-based marketing (ABM) platform 6Sense reported that it had more than doubled its revenue YoY and grown its customer base and workforce by 200% YoY in 2021.

• The firm also stated that it had leveraged the acquisitions made in 2021/2022 to enhance its platform to include funnel insights reporting and a recommended actions dashboard to streamline the workflows of the marketing and sales teams as well as to provide better insights.

• In addition, the firm leveraged its acquisition of Slintel to include technographic (technology-related insights) and contact data to the 6Sense platform. The firm also added intent data from Bombora, G2, and TrustRadius to further grow its buyer intent database.

<ul><li>Analyst QuickTake: 6Sense is a recent entrant to the ABM marketing space, and it has acquired three firms in the span of six months in 2021/2022. This seems to be the same strategy used by established players such as Demandbase and Terminus , who used acquisitions to extend the service capabilities to become an all-in-one marketing solution. In addition, 6Sense’s strong revenue and customer base growth reflect the growing popularity of ABM amongst marketing and sales teams. </ul>