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Terminus

Marketing Automation
Product stageSegments
Growth
?
Marketing cloud
?

Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams’ roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its “Terminus Data Studio” has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus’s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus’ suite of analytics and attribution tools. In March 2023, the firm launched Prospect Engine, a new data solution, to help users identify high-quality accounts and contacts displaying buying signals. By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.

According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders.

Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.

Funding and financials

Terminus raised USD 50 million in debt financing from CIBC innovation banking in November 2021. The funding was used to support international expansion, product development, and further acquisitions. In February 2021 when it raised USD 90 million in Series C funding, it was valued at approximately USD 400 million.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Company profile
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EDGE Insights

Liftoff: Funding for marketing automation scales new heights

Recent Updates

Product updates
Mar 22, 2023
Terminus launches Prospect Engine to uncover customer insights
Marketing Automation
Earnings/results
Mar 9, 2022
6sense reports doubling revenue and 200% growth in customer base & workforce in 2021
Sales Engagement Platforms
Earnings/results
Mar 9, 2022
6sense reports doubling revenue and 200% growth in customer base & workforce in 2021
Marketing Automation

Company Brief


HQ location:
3340 Peachtree Rd NE Suite 300 Atlanta GA USA
Founded year:
2014
Employees:
101-250
Total Funding:
USD 192.9 million
Last Funding
USD 22.3 million, Dec 2022

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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