Iterable

Iterable is a marketing automation platform that enables its customers to plan and execute marketing campaigns across a wide range of channels including email, direct mail, mobile, and social media. Iterable’s platform also offers analytical tools allowing a variety of data sources to be unified and gathered within its platform. As of June 2022, the firms platform was used by 1000+ customers including many well-known brands, such as Zillow, SeatGeek, Bombas, and Boxed, from a variety of industries.

Iterable’s platform also offers AI capabilities with “Iterable AI,” which uses machine learning and data science models to optimize marketing campaigns and engage with customers. The company has also joined with a number of technology partners to extend the capabilities of the platform. These include providing location-based messaging (Foursquare) and customer loyalty and reward campaigns (Talon.one).

Funding and financials

In March 2023, the company raised USD 200 million in a Series F funding round led by 2BWiggers. It planned to utilize the funds to sustain its growth momentum by further expanding its range of offerings and expanding its presence in the international market. The round follows its USD 200 million Series E funding in June 2021, valuing the company at USD 2 billion. The firm indicated that it was looking into a potential IPO within the following 18 to 24 months (end 2022 to first half 2023).