Klaviyo

Klaviyo operates an email and SMS marketing platform that is targeted at ecommerce brands of all sizes. The features of the platform include: 1) a customer data platform (CDP) providing a unified view of customers, 2) tools to segment and track customers and provide predictions on customer action, 3) personalize and automate email, SMS and social media marketing campaigns, and 4) customizable flow and campaign analytics. As of October 2021, Klaviyo had more than 265,000 customers, including Huckberry, NOMAD, and Chubbies.

In June 2023, the firm launched Klaviyo for Wellness, a marketing solution specifically designed for fitness studios, salons, and other client-based wellness services. During the same month, the firm launched Klaviyo reviews, a feature that enables Shopify merchants to collect product reviews within Klaviyo's platform.

Key customers and partnerships

The platform’s competitive edge is in its large partner ecosystem which includes 170+ technology integrations including with ecommerce sites such as Shopify, Magento, and BigCommerce , which are fully synced with Klaviyo’s platform avoiding the need for additional software development. Klaviyo also stands out with its in-house customer data solution, leveraging customer data at every stage of the marketing process.

Funding and financials  

In August 2022, the firm raised USD 100 million in strategic funding from Shopify . In addition, Klaviyo will become a recommended email solution partner for Shopify Plus and will receive early access to new Shopify development features. May 2021, the company raised USD 320 million in Series D funding led by Sands Capital and was valued at USD 9.5 billion; this is more than double its value as just six months prior, it raised USD 200 million Series C funding, at which point it was valued at USD 4.15 billion. The funds are expected to be used for product development and to broaden its product to new verticals and international regions. In May 2022, the firm appointed the former executive VP of Walmart International as CFO to drive its global expansion into the retail business.

In September 2023, Klaviyo made its debut on the New York Stock Exchange under the symbol "KVYO," becoming a publicly traded company.