Braze

Braze (formerly known as Appboy) is a customer engagement platform that allows marketers to connect to its customer data to map out the customer journey and deliver customized experiences via many channels including email, SMS, and web-based push notifications. Braze offers machine learning-powered behavioral analytics tools to provide insights that facilitate dynamic customer segmentation and personalized customer campaigns. In July 2022, the firm launched Braze Canvas Flow, a customer journey orchestration tool enabling brands to build multi-channel customer experiences. In June 2023, the firm announced the beta launch of Braze Instant Insights, a suite of Snowflake Native Apps on Snowflake Marketplace. In September 2024, Braze unveiled an AI agent and other product innovations to improve the customer experience.

According to a study by Forrester (in October 2021), Braze’s customers are reported to experience an 840% return on investment (ROI) delivered over three years and a three-month payback period. 

In March 2023, the company acquired North Star, its exclusive reseller in Australia and New Zealand (ANZ), to have direct presence in the ANZ market, as well as the benefit of the North Star team's local market knowledge.

Key customers and partnerships

By September 2024, 2,100+ brands were reported to be using Braze’s platform, including HBO, Dominos, Roku, IBM,  and Sephora.

Braze’s platform also offers a range of integrations and verified partners connecting its platform to the rest of a firm’s marketing stack. In 2021 alone, the firm added many partners and integrations to its platform, including Adobe, Amperity, Rudder Stack, and Shopify.