SV Angel is a San Francisco-based venture fund. Their experience spans helping companies like Airbnb, Coinbase, Databricks, DoorDash, Faire, Flexport, GitHub, Notion, Pinterest, Snap, Square, and Stripe Scale. Over the last 30 years of investing, their core values of trust, loyalty, and integrity along with a founder-first approach have driven our strategy. They are a service organization, investing in founders who share these values. They support entrepreneurs in building lasting companies by assisting at key inflection points and leveraging networks to help them propel their businesses forward.

SV Angel

Slow Ventures is a community built on the collective experience and fueled by curiosity, Slow understands the entrepreneurial journey. Investing at the center of technology and on the edges of science, society, and culture, Slow gives founders the resources, connections, experiences, and empathy required to build strong, sustainable companies.

Slow Ventures

BoxGroup is an early-stage investment fund that invests in technology companies. The fund aims to invest in the consumer, enterprise, fintech, healthcare, life science, and marketplaces industries at the earliest stage, as early as pre-seed round and as late as Series A. It supports companies based on a conviction in the team and seeks entrepreneurs working at the beginning of movements in existing markets or new markets yet to be created and with visions to create the next generation of category-defining businesses. Their typical investment ranges from $200,000 to $500,000. Adam Rothenberg and David Tisch founded BoxGroup in 2009 in New York, New York.

BoxGroup

Allon Ventures operates as a venture capital firm investing in entrepreneurial, technology-driven innovators across diverse fields. Strong teams, tackling large problems, with simple solutions. Founded by Ori Allon with offices in New York, Miami and Tel Aviv.

Allon Ventures

Polaris Partners invests in healthcare and biotechnology companies. Their healthcare portfolio companies' care delivery models include digital health, consumer-centric businesses, patient-provider solutions, data science, and analytics. Their life sciences and biotechnology portfolio companies focus on molecules and platforms, therapeutics, and genomics.

Polaris Partners

.406 Ventures is an early-stage venture capital firm that invests in innovative Information Technology (''IT'') and services companies founded by the finest entrepreneurs. They are a veteran team of industry entrepreneurs, operators and investors who apply real world experience, deep industry knowledge and networks, and strong company-building skills to create value for our entrepreneurs and investing partners.   .406 Ventures typically are the lead, first institutional investor in early-stage and de novo investments in market-changing IT Security and Infrastructure, Technology-Enabled Business Services, and Next-Generation Software companies.

.406 Ventures

At Commerce Ventures, they are building a new and different type of venture capital firm. Their investors are a unique and strategic blend of leading entrepreneurs, senior executives, and corporates from their focus sectors (mobile, retail/e-commerce, payments, fin-tech, insurance). In addition to providing capital, they are committed to helping their portfolio companies succeed in scaling their commerce-related innovations.

Commerce Ventures

F-Prime's roots are in one of America’s great entrepreneurial success stories. Fidelity Investments was founded in 1946 and grew from a single mutual fund into one of the largest asset management firms in the world, with over $2 trillion in assets under management. For the last forty years, this venture capital group has had the privilege of backing other great entrepreneurs as they built ground-breaking companies in technology and life sciences, including Atari, MCI, ROLM Corp., Alibaba, Ironwood Pharmaceuticals, and Ultragenyx.  Today, F-Prime's funds are larger and more global, but its teams are still small and local. F-Prime stays true to its entrepreneurial roots. In the US and Europe, F-Prime Capital Partners is investing in healthcare (formerly Fidelity Biosciences) and in technology (formerly part of Devonshire Investors). In other geographies, its sister fund is called Eight Roads (formerly Fidelity Growth Partners), with investment teams in London, Shanghai, Beijing, Hong Kong, Tokyo, and Mumbai.   Together F-Prime brings a world of insight, domain expertise and relationships to support entrepreneurs. Without the pressure of fundraising from outside investors, F-Prime Capital Partners focuses all of its time finding and helping great entrepreneurs build important companies.

F-Prime Capital

Macquarie Capital Funds (Europe) Ltd. provides banking, financial, advisory, investment, and funds management services to institutional, corporate, and retail clients. It offers specialist and the United Kingdom investment funds, real estate capital, and renewable energy investment services; corporate and real estate structured finance advisory services; and financial services, including institutional stock broking and research, equity structured finance and derivatives, treasury and commodities activities, environmental market, lending and asset financing, and business lending. Macquarie Capital Funds (Europe) Ltd. was formerly known as Macquarie Investment Management (UK) Limited and changed its name to Macquarie Capital Funds (Europe) Ltd.

Macquarie Capital

Simon Data

Simon Data is the creator of a customer data platform that allows marketers to create complicated client categories. The company's platform takes a unique approach, allowing organizations to develop personalization capabilities without the need for significant customised data infrastructure, allowing brands to deliver amazing customer experiences worldwide.

<div>Simon Data is a customer data platform (CDP) that aims to empower marketers and data teams. It leverages Snowflake architecture and offers an intuitive, low-code UI with out-of-the-box identity and data modeling. Its features include transforming data warehouses into marketing powerhouses through native integration with proprietary zero-ETL technology, providing marketing teams with instant data access, and centralizing data from various sources into a single customer profile without the need for engineering resources. Simon Data provides a range of solutions, including Simon Activate for audience development and Simon Engage for creating automated customer journeys across various channels. These solutions offer real-time personalization and multivariate testing features. Additionally, Simon Data offers data enrichment modules such as Match+, ID+, Simon Predict, and Data Shares to enhance customer engagement by enabling contact matching, identifying anonymous traffic, using AI-powered models, and syncing segmentation data in real time. Simon Data integrates with 70+ data and marketing tools, including Salesforce, Braze, Shopify, and Klaviyo.</div>

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

Simon Data on LinkedIn: The key trends from Snowflake Summit 2024 | Simon Data

<div>
 
 Simon Data is a customer data platform (CDP) that aims to empower marketers and data teams. It leverages Snowflake architecture and offers an intuitive, low-code UI with out-of-the-box identity and data modeling. Its features include transforming data warehouses into marketing powerhouses through native integration with proprietary zero-ETL technology, providing marketing teams with instant data access, and centralizing data from various sources into a single customer profile without the need for engineering resources. Simon Data provides a range of solutions, including Simon Activate for audience development and Simon Engage for creating automated customer journeys across various channels. These solutions offer real-time personalization and multivariate testing features. Additionally, Simon Data offers data enrichment modules such as Match+, ID+, Simon Predict, and Data Shares to enhance customer engagement by enabling contact matching, identifying anonymous traffic, using AI-powered models, and syncing segmentation data in real time. Simon Data integrates with 70+ data and marketing tools, including Salesforce, Braze, Shopify, and Klaviyo.
 
 
 Travel + Leisure, one of Simon Data&rsquo;s customers, claimed that the use of CDP had resulted in USD 350,000 in incremental revenue per year. Teepublic claimed that its return on ad spend (ROAS) improved by 21% and The Farmer&rsquo;s Dog also reported that the use of CPD had saved 80 engineering hours.
 
 
 Key customers and partnerships&nbsp;
 
 
 As of September 2023, Simon Data&rsquo;s customers included several Fortune 500 and other notable brands like JetBlue Airways, Asos, Tripadvisor, Venmo, and Equinox.
 
 
 In February 2022, Simon Data and Attentive announced an integration that enables their mutual customers to reach their users more effectively through personalized SMS marketing powered by Attentive by using customized data sets created by Simon Data. Simon Data also partnered with Snowflake in March 2022, which enabled it to leverage Snowflake&rsquo;s Media Data Cloud.&nbsp;
 
 
 Funding and financials&nbsp;
 
 
 In September 2023, the company raised 
 <a href="https://sp-edge.com/updates/20812">
 USD 54 million in a Series D funding
 </a>
 round led by Macquarie Capital to further develop connected applications with cloud data warehouses and expand the company's user base.&nbsp;
 
</div>

<div>
 
 Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain&rsquo;s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by September 2021). Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2021, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;
 
 
 Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In May 2021, it tested &ldquo;QualityRatings,&rdquo; a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In April 2022, Outbrain&rsquo;s platform was 
 <a href="https://sp-edge.com/updates/9907">
 integrated with ID5
 </a>
 to provide a privacy-first customer identification solution. In September 2022, the firm launched 
 <a href="https://sp-edge.com/updates/13122">
 Keystone
 </a>
 , a business optimization solution for publishers. In November 2021, 
 <a href="https://sp-edge.com/updates/6992">
 Outbrain acquired vi
 </a>
 , a contextual video intelligence platform for USD 55 million to grow it's CTV and other display ads offerings. 
 
 
 Funding and financials
 
 
 Outbrain&rsquo;s revenue model is structured as a &ldquo;pay per click&rdquo; model with the revenue being shared with publishers of the content. In FY 2022, the firm 
 reported a revenue of USD 992.1 million (a 2% YoY dip). For the 
 <a href="https://sp-edge.com/updates/16860">
 full year of 2023E,
 </a>
 the firm expected to achieve a minimum Ex-TAC gross profit of USD 237 million and generate an adjusted EBITDA of at least USD 28 million. 
 
 
 Outbrain was listed on the NASDAQ in July 2021, where it raised USD 160 million at a valuation of USD 1.25 billion. Ahead of its listing, Outbrain also raised USD 200 million in the form of senior subordinated secured notes from Baupost Group. Since then the firms share price has fallen steeply, and as of July 2022 the firm was&nbsp; worth USD 300 million, equivalent to a ~75% drop in its value. In response, Outbrain is reported to have 
 <a href="https://sp-edge.com/updates/11880">
 shed ~3% of its total workforce
 </a>
 . 
 
</div>

Outbrain

<div>
 
 Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm&rsquo;s &ldquo;MarineOne&rdquo; solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;
 
 
 In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo&rsquo;s commerce media platform and Instacart&rsquo;s advertising platform. In 
 <a href="https://sp-edge.com/updates/12159">
 2022
 </a>
 , the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) 
 <a href="https://sp-edge.com/updates/15019">
 Budget Optimizer
 </a>
 , an ad budget management solution. More 
 recently, in April 2023, the firm introduced an automation tool 
 <a href="https://sp-edge.com/updates/17565">
 &ldquo;MarinOne Scripts,&rdquo;
 </a>
 which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;
 
 
 Key customers and partnerships
 
 
 As of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm&rsquo;s solutions.
 
 
 In 2021, the firm made a number of new initiatives in 2021, including an 
 <a href="https://sp-edge.com/updates/7635">
 integration with Amazon Ads
 </a>
 and a 
 <a href="https://sp-edge.com/updates/6973">
 partnership with CitrusAd 
 </a>
 to expand the ecommerce capabilities of its platform. More recently, in January 2023, the company announced an 
 <a href="https://sp-edge.com/updates/16172">
 integration with Yahoo
 </a>
 to broaden access to programmatic ad content. 
 
 
 Funding and financials
 
 
 Marin Software was listed on the NASDAQ in March 2013, raising USD 105 million and was valued at USD 432 million. However, since then the firm has been experiencing a decline in performance; in 2022, the firm recorded a revenue of 
 <a href="https://sp-edge.com/updates/16613?industryIds=62">
 USD 20 million (a 18% YoY drop)
 </a>
 compared to the ~USD 100 million revenue in 2016. The reasons analysts cite for this are 1) weaknesses in its search advertising model and 2) not selling digital ads, which is a growth area for lead generation firms.&nbsp;
 
 
 
</div>

Marin Software

<div>
 
 Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams&rsquo; roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its &ldquo;Terminus Data Studio&rdquo; has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus&rsquo;s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus&rsquo; suite of analytics and attribution tools. In March 2023, the firm 
 <a href="https://sp-edge.com/updates/17406">
 launched Prospect Engine,
 </a>
 a new data solution, to help users identify high-quality accounts and contacts displaying buying signals. 
 By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.
 
 
 According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders. 
 
 
 Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.
 
 
 Funding and financials
 
 
 Terminus raised USD 50 million in debt financing from CIBC innovation banking in November 2021. The funding was used to support international expansion, product development, and further acquisitions. In February 2021 when it raised USD 90 million in Series C funding, it was valued at approximately USD 400 million.
 
</div>

Terminus

<div>
 
 Founded in France, Brevo 
 <a href="https://sp-edge.com/updates/18241">
 (formerly Sendinblue)
 </a>
 began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform catering to 300,000+ customers across 180 countries by end December 2022. The range of services found on Brevo&rsquo;s platform includes email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an 
 <a href="https://sp-edge.com/updates/14388">
 integrated meetings solution
 </a>
 that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company 
 <a href="https://sp-edge.com/updates/17462">
 unveiled &ldquo;Conversations&rdquo;
 </a>
 to manage customer conversations across messaging channels in one centralized location.
 
 
 Brevo&rsquo;s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;
 
 
 The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm 
 <a href="https://sp-edge.com/updates/9009">
 acquired MeetFox
 </a>
 , a meeting scheduling and video conferencing platform. In September 2022, the company 
 <a href="https://sp-edge.com/updates/13360">
 acquired Yodel.io,
 </a>
 an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. In February 2023, the firm 
 <a href="https://sp-edge.com/updates/16271?industryIds=62">
 acquired Captain Wallet,
 </a>
 a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, 
 Brevo
 acquired 
 <a href="https://sp-edge.com/updates/24833">
 WonderPush and Octolis,
 </a>
 two customer interaction platforms, to expand its CRM capabilities.
 &nbsp;
 
 
 Funding and financials&nbsp;
 
 
 Brevo raised USD 160 million in its Series B round in September 2020 with participation from Bridgepoint, Bpifrance, Blackrock, and Partech. The firm planned to utilize the funds to increase its presence in the US, where it has experienced a 100% YoY growth since 2018. 
 
 
 The firm achieved 
 <a href="https://sp-edge.com/updates/15834">
 USD 100 million in Annual Recurring Revenue (ARR)
 </a>
 at the end of 2022 while maintaining a positive EBITDA position.&nbsp;
 
</div>

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as <a href="https://sp-edge.com/updates/11422">“right to erasure” </a>to bolster the privacy and security features of its platform to cater to enterprise users. In May 2024, Acquia announced the launch of its enhanced digital experience platform, <a href="https://">Acquia Digital Experience Optimization (DXO),</a> which optimizes digital marketing spend by improving the performance of digital experiences. In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers.In June 2022, Acquia <a href="https://sp-edge.com/updates/11352">partnered with Workato </a>(enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.Funding and financialsAcquia was acquired by Vista Equity Partners in September 2019 for USD 1 billion.

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning and enhancing customer data to provide deep analytics.

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

Personalization tools are mainly used in AdTech and marketing campaign automation

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

The in-game advertising segment is in development and has a niche relevance to this area

Simon Data

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