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Meow Wolf

Extended Reality
Product stageSegments
Early
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Location-based AR/VR
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Meow Wolf creates large-scale location-based immersive art installations that include XR experiences. The exhibits allow users to create their own adventures by engaging in puzzles, games, projections, and Radio-Frequency Identification (RFID) technology that unlocks hidden storylines as users move within the premises. The company first announced research on PC-based VR and AR implementations that make use of haptic feedback and custom RGB-D (depth-sensing) AR devices in January 2017. It has also focused on production methods that are approachable to non-digital artists by using 3D scanning and animating techniques to allow its wide network of artists including painters, architects, sculptors, performers, and writers to create and pilot their 3D objects and characters using motion capture suits. Furthermore, Meow Wolf has incorporated 4D elements such as wind generation, bass transducers, and smell into its VR exhibits.

As of January 2024, it operated in Grapevine, Denver, Santa Fe, Las Vegas and Houston. The company charges USD 40–64 per ticket for general admission to its installations, and also generates revenue via sales of apparel items (priced between USD 20-100).

Key customers and partnerships

In November 2023, the company partnered with video game developer Mighty Coconut to launch the 'Walkabout Mini Golf' experience, allowing users to immerse themselves in a virtual world and play mini golf.


Extended Reality

Extended Reality

Key stats
Featured companies
238
Total funding (USD)
13.6 Bn
Total addressable market (USD)
100.4 Bn
Key competitors
 
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EDGE Insights

The Extended Reality journey: Are we there yet?

Company Brief


HQ location:
Santa Fe NM USA
Founded year:
2008
Employees:
501-1,000
Total Funding:
USD 185.2 million
Last Funding
USD 528.3 thousand, Nov 2019

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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