Naver Corporation (KRX: 035420) is South Korea's leading internet company, best known for operating the country's most popular search engine and web portal. Founded in 1999 by former Samsung employees, Naver has grown to dominate the Korean online market.
Naver offers a wide range of services including:
Search engine
Web portal
News aggregation
ecommerce platform (Naver Shopping)
Digital content (Naver Webtoon)
Cloud computing
Messaging (Line)
Social media
Artificial intelligence
As of September 2023, Naver controlled 59% of Korea's search market compared to Google's 31% share. The company's success is attributed to its deep understanding of Korean language and culture, allowing it to provide more relevant local results than global competitors.
In recent years, Naver has expanded internationally through acquisitions and investments. Notable moves include purchasing US-based Poshmark for USD 1.2 billion in 2022 and investing in European resale platforms. The company is also developing AI technologies like its HyperCLOVA language model to compete with global tech giants. In 2023, Naver reported record revenues of 9.6 trillion won (USD 7.41 billion) and operating profits of 1.3 trillion won.
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