Aurora Solar is a solar energy project design and sales software provider that offers a sales workflow automation platform (launched in February 2022) to streamline the solar designing process and proposal tools. The new Aurora Sell suite provides 1) Sales Mode, a guided workflow on project details, 3D modeling, and integrated payment solutions that allow sales teams to respond to customer feedback in real time and 2) Contract Manager, which streamlines the process of closing a deal with features like esignature and document tracking. The firm also offers “Lead Capture AI,” a sales intelligence tool where customers can leverage proprietary machine learning (ML) and building technology to deliver 3D solar designs in 30 seconds, delivering a personalized user experience. Aurora Solar unveiled AI solutions for design and sales teams in July 2022, allowing sales representatives to generate quotes and for design teams to scale the design process with 3D project modeling. As of February 2022, the platform designed more than seven million solar energy projects and had served 5,000+ solar organizations. Its customers include SunPower, Momentum Solar, Black & Veatch, Blue Raven Solar, Zolar, Sunpro Solar, Gippsland Solar, and Namaste Solar.
The firm is positioned as an “all-in-one” solution for solar energy projects, providing tools for both design and sales teams within a single platform. The firm also claimed that its sales intelligence tool results in a 181% increase in lead generation compared to traditional systems.
Funding and financials
In February 2022, the company raised USD 200 million in a Series D funding round co-led by existing investors Coatue and Energize Ventures. The funding follows its USD 250 million in a Series C funding round in May 2021, valuing Aurora Solar at USD 4 billion.
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