Spectrm

Founded in Germany, Spectrm is a conversational marketing platform that facilitates automated and personalized interactions between businesses and consumers on social messaging channels. The platform uses generative networks, as evidenced by its patented NLP applications, to ensure secure and genuine conversational experiences. Spectrm's comprehensive solutions include a chatbot platform for ecommerce and lead generation, conversational AI, and direct message (DM) automation, empowering brands to optimize marketing campaigns. As of June 2023, Spectrm's client portfolio included well-known brands like Uber, HelloFresh, Volkswagen, Premier League, and Pandora.

The company claims that its solutions yield an average open rate of 80% and a click-through rate (CTR) of 35% while delivering an 11x ROI compared with email campaigns through the use of messaging playbooks that effectively enhance customer lifetime value (LTV).

Key customers and partnerships

In August 2016, Spectrm introduced its news content delivery service, enabling publishers to distribute content through messaging platforms such as Facebook Messenger, Slack, and Telegram. The platform provides valuable insights into optimal engagement times and empowers publishers to personalize their messaging content with multimedia elements like GIFs and videos. In June 2021, Spectrm established a partnership with Google's Business Messages, further enhancing its offerings. Through its reputable collaborations with Meta and Google, Spectrm has established itself as a trusted enterprise messaging partner.

Funding and financials

In June 2023, the company raised USD 6.5 million in a funding round led by 3TS Capital Partners. It planned to use the funds to strengthen its position in brand-ready AI tools, focusing on the development of integrated CRM systems to optimize conversion rates and effectively gather zero-party data. It also reported a 3x increase in revenue growth in the past two years. Since its launch in 2016, the company has witnessed an 8x YoY growth in the number of consumers directly reachable on messaging apps. Additionally, there has been an impressive 152x YoY growth in one-to-one brand interactions with consumers during the same period.