SchoolMint

Founded in 2013 as Hero K12 (later as EdTech Holdings), SchoolMint provides a cloud-based student enrollment and school choice platform as well as student behavior products to help PreK-12 school systems attract, enroll, and retain students. The company’s products include strategic enrollment management (SEM) solutions, Hero, SureWatch, Unified Enrollment, Engage (launched in March 2022), and SchoolMint Insights (launched in May 2022). As of March 2022, SchoolMint supports 11 million+ students across more than 16,000 schools.

SEM is a comprehensive enrollment platform that helps school administrators centralize activities related to student enrollment such as student registration management, application, placement lotteries, school choice management, and digital forms and document uploads. Hero is a cohesive behavior program comprising HeroReady, a digital solution for tardiness tracking and attendance improvement, and HeroRise, a positive behavior reinforcement solution to help students make good choices. SureWatch is a school safety and visitor management solution added to the company’s portfolio following the acquisition of SureWatch in February 2019. Unified Enrollment provides city, district, and charter leaders with a centralized enrollment process that includes a centralized timeline, application, lottery, and family-facing website. Engage is an online marketing solution that features a customized enrollment microsite, SEO services, and online reputation management for K-12 schools to attract and enroll more students. 

In November 2019, SchoolMint acquired Smart Choice, a preK-12 admissions and school choice management platform to expand its presence among school districts. In January 2021, SchoolMint acquired Whetstone Education, the provider of teacher observation and instructional coaching platform. The company acquired K-12 enrollment and marketing consulting firm Bright Minds Marketing in March 2021 to broaden its portfolio of services for schools and districts. The company acquired Schoolrunner, a K-12 data analytics platform, to help PreK-12 school systems attract, enroll, and retain students and teachers. More recently, in April 2022, the company acquired Enrollhand, a school marketing firm, allowing it to strengthen its capabilities in engagement, enrollment, and retention of students and families for schools and districts. 

Key customers and partnerships

In June 2021, SchoolMint made a strategic investment and partnered with Australia-based Enquiry Tracker to be the exclusive distributor of Enquiry Tracker’s technology in the US for public and charter schools and charter management organizations. SchoolMint will also integrate Enquiry Tracker’s K-12 CRM technology into a new Family Relationship Management module in its strategic enrollment management (SEM) platform to expand its reach and impact in the US. More recently, in June 2022, the company partnered with Starling Minds, a Canadian digital mental health support solution provider, to launch SchoolMint Thrive, a digital mental fitness platform for educators.

Funding and financials

In June 2017, the company (named Hero K12 at the time) received a USD 150 million equity financing investment from BV Investment Partners towards the expansion of its educational technology platform. In line with this, Hero K12 acquired SchoolMint in October 2017, following which the company rebranded as SchoolMint.