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Good-Loop

Marketing Automation
Product stageSegments
Growth
?
AdTech
?

Good-Loop provides programmatic video ads that have a social impact. It follows a “view ads to donate” model, which encourages customers to view ads and engage with social media posts in order to “unlock” a donation to a partner charity that receives 50% of the ad revenue. The firm also provides solutions such as a carbon calculator and a green ad tag that help advertisers monitor the carbon cost of its digital ad campaigns in real time. The firm leverages proprietary AI, data analytics, and social listening tools to identify and deliver targeted ads. The firm also provides managed services to plan and manage marketing campaigns. It runs campaigns across 18 markets internationally and its clients include Levi’s, Bose, H&M, PepsiCo, and Unilever. The firm claimed that 33% of its revenue came from clients in the US. It also claimed that its video ad solutions are a response to shifting consumer preferences for impactful ad messaging where viewers of its ads experience an ad recall rate 4.5x higher than the industry standard. This is reflected in the firm’s performance, where it reported a 180% growth in its programmatic ad solutions in 2021 while raising USD 5 million for its charity partners, including Save The Children, WaterAid, Feeding America, and the WWF.

Key customers and partnerships

In June 2023, the firm partnered with search intelligence platform Captify, to utilize Good-Loop's Green Media technology, allowing advertisers to track and reduce the environmental impact of their online ad campaigns. 

Funding and financials

In February 2022, Good-Loop raised USD 6.1 million in Series A funding in order to further its product development and global expansion, with plans to open new offices in the US.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Product updates
Jun 14, 2023
Good-Loop launches new carbon-intensive filtering tool
Marketing Automation
Partnerships
Jun 9, 2023
Good-Loop signs global partnership with Captify to give its users access to its green AdTech solution
Marketing Automation
Funding
Feb 24, 2022
Good-Loop raises USD 6.1 million in Series A funding
Marketing Automation

Company Brief


HQ location:
London GBR
Founded year:
2016
Employees:
11-50
Total Funding:
USD 8.5 million
Last Funding
USD 434.3 thousand, Apr 2024

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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