Good-Loop

Good-Loop provides programmatic video ads that have a social impact. It follows a “view ads to donate” model, which encourages customers to view ads and engage with social media posts in order to “unlock” a donation to a partner charity that receives 50% of the ad revenue. The firm also provides solutions such as a carbon calculator and a green ad tag that help advertisers monitor the carbon cost of its digital ad campaigns in real time. The firm leverages proprietary AI, data analytics, and social listening tools to identify and deliver targeted ads. The firm also provides managed services to plan and manage marketing campaigns. The firm claimed that 33% of its revenue came from clients in the US. 

It also claimed that its video ad solutions are a response to shifting consumer preferences for impactful ad messaging where viewers of its ads experience an ad recall rate 4.5x higher than the industry standard. This is reflected in the firm’s performance, where it reported a 180% growth in its programmatic ad solutions in 2021 while raising USD 5 million for its charity partners, including Save The Children, WaterAid, Feeding America, and the WWF. 

Key customers and partnerships 

It runs campaigns across 18 markets internationally and its clients include Levi’s, Bose, H&M, PepsiCo, and Unilever. 

In June 2023, the firm partnered with search intelligence platform Captify, to utilize Good-Loop's Green Media technology, allowing advertisers to track and reduce the environmental impact of their online ad campaigns.