Plant Jammer

Plant Jammer is a Danish startup that provides an AI-driven vegan recipe app for consumers, brands, and businesses. The app allows users to pick their ingredients and personalize food preferences. Then, using AI, the app generates custom vegan recipes that can be prepared with ingredients that would otherwise go to waste. The company reports that it plans to further develop its technology to save one million tons of food waste annually by 2030.

As of May 2021, the company’s free consumer app had over two million downloads and 200,000+ active monthly users across Germany, the UK, Denmark, and the US.

Food brands and companies can sign up with Plant Jammer and use its “Empty Your Fridge” widget for a monthly fee of EUR 999 per month. Plant Jammer also provides businesses with a dashboard with key performance data, such as click-through rates, net promoter scores, and visitor comments.

In August 2021, Plant Jammer signed two large Danish food companies, Aldi Süd and RIMI Baltic, to use the widget on their website. At the time, Plant Jammer reported its goal to roll out the widget on 100 food business websites by the end of 2021 and 5,000 websites by 2023. As of August 2021, some of the businesses using the Plant Jammer widget include Aldi, Baltic, Barilla, Dr Oetker, Agrain, Arla, Wasa, and Eat Grim.

The ‘Empty Your Fridge’ widget is a part of Plant Jammer’s plan to allow third-party businesses to license their application programming interface (API) and build their own customized brand experience (beyond recipes). The company reports that it has conducted a trial project with Meny, a Danish supermarket chain, to use the technology in one of its stores, to identify products that are close to expiry, and put them on a discounted sale.

The company’s last round of funding was in August 2020, where it raised EUR 4 million (USD 4.7 million) from Vækstfonden (Danish investment firm), Dr. Oetker, and Miele Ventures. The company expected to use the funds to expand its presence in the digital food space by licensing its API to third parties.