Sense Arena

Sense Arena offers a VR training platform for ice hockey and tennis, accessible on Meta Quest headsets. 

The tennis training platform offers a variety of training modes and drills, allowing players to practice against AI opponents of different skill levels, from beginners to professionals. This helps players to improve various aspects of their game, including response time, tactical vision, and shot placement.  The platform also allows users to gain familiarity with different court types, including clay, grass, and hard courts, and to replicate on-court game scenarios in various lighting conditions.

Sense Arena claims that its VR training leads to significant improvements in players' on-court performance. According to its data, 98% of users improve their confidence, 90% enhance their reactions by the net, and 65% improve their return by learning how to read serve type, rotation, and bounce after one month of training.

In August 2023, the company launched NHL Sense Arena, a VR game for ice hockey training. The training tool is designed to improve various skills such as puck tracking, decision-making, anticipation, and situational awareness. Sense Arena also features a multiplayer mode, allowing players to showcase their skills and compete against others. 

The company claims that the use of its hockey training platform leads to a 25% performance improvement, with multiple users having gone on to sign NHL contracts.

The company generates revenue via monthly subscriptions (USD 65 per month for ice hockey training and USD 45 per month for tennis training). 

Key customers and partnerships

As of May 2022, the company reported to have installed ~2,500 units across more than 40 countries. It served ~30 professional hockey teams (including the Arizona Coyotes, Las Vegas Golden Knights, Los Angeles Kings, and New Jersey Devils), nine NCAA programs (including Harvard, Northeastern, and Quinnipiac), and ~40 NHL athletes and youth hockey organizations globally. 

Funding and financials

Sense Arena raised USD 3 million led by J&T Ventures, with the participation of Miton and SYNER. The new funding was allocated to expanding its service to other sports and developing its ice hockey training platform.