EarnUp (previously known as APAsave) provides mortgage and lending infrastructure that digitizes the lending process from loan origination and servicing to managing repayments. It aims to reduce lenders’ risk while automating and simplifying the repayment process for borrowers, enabling them to protect their credit scores. Its risk mitigation techniques include accurately valuing mortgage portfolios, analyzing trends on income, assets, and loan performance, enhanced servicing, and analyzing early risk indicators.
EarnUp also provides the “GetAhead” dashboard to provide lenders real-time data and visibility on its borrowers (data such as income, debt, employment, etc.). It also allows borrowers to initiate payments by setting up debit dates, accounts, and amounts.
In July 2024, EarnUp launched AI Advisor, an AI-powered financial guidance tool that analyzes users' banking and credit data in real time to provide personalized financial insights and guidance. It also provides financial discussions, communication support for younger users, personalized and autonomous financial guidance based on changing financial data, automated inquiries and tasks, and educational resources to improve financial literacy.
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