Muse

Overview
News
Digital Wellness?
Brain-computer Interfaces?
Product stageSegments
Growth
?
Meditation and Psychological Wellness
?

Muse is the developer of Muse headbands, brainwave-sensing devices designed to help users meditate and sleep. The company’s Muse 2 headband uses biometric sensors to track brain waves, pulse, body movements, and breathing. The company offers its headband for the price of USD 199.99 for the hardware only and USD 224.98 for hardware plus a 1 year app subscription. The company also sells a Muse S package that features the Muse 2 headband as well as sleep sensors. This package is priced at USD 299.99 for the hardware alone and USD 304.98 for the hardware and 1 year app subscription.

In July 2018, Muse acquired Meditation Studio, a guided meditation app with over 70 teachers creating original content focused on alleviating stress, anxiety, and insomnia. Meditation Studio offers limited and basic content for free, and offers premium content such as monthly lessons on gratitude, leadership, sleep, stress, and anxiety management, and features such as night mode and playlists for USD 7.99 per month or USD 49.99 per year. As a part of the acquisition, Meditation Studio’s content was made available to Muse headband users.

In August 2022, the company, through its parent company Interaxon, raised USD 9.5 million in a Series C funding round led by BDC Capital, Alabaster, Export Development Canada. The funds were set aside to develop an integrated wellness membership model into its platform and carry out product development-related research on longitudinal tracking for changes in the brain. The company also planned to use the funds to expand its platform to third parties and invest in partnerships.

HQ location:
511 King Street West Suite 303 Toronto ON CAN
Founded year:
2007
Employees:
11-50
IPO status:
Private
Total funding:
USD 39.9 mn
Last Funding:
USD 9.5 mn (Series C; Aug 2022)
Last valuation:
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