EDGE
Get a demo
Log In

ID5

Marketing Automation
Product stageSegments
Growth
?
Marketing data & analytics
?

UK-based ID5 provides several customer identification solutions specialized in digital advertising. Its identity cloud allows users to exchange first-party customer signals and provide insights in a privacy-compliant manner. ID5’s solutions are used by hundreds of publishers, advertisers, and AdTech platforms including sell-side and demand-side ad platforms (SSPs and DSPs), including Adasta, CPEx, Semasio, and Adform.

As an early entrant in the “cookie-less” customer identifier space, Id5 claims to have a head start over its competitors. ID5’s customer identifier also complies with data privacy regulations such as the GDPR and CCPA and in April 2022, ID5 became the first Neutronian Quality Index (NQI)-certified identity solution.

Key customers and partnerships

In March 2021, ID5 partnered with Narrative, a data streaming platform, allowing ID5 users to access more than 55 data suppliers to enrich customer data.

Funding and financials

In April 2024, the company raised USD 20 million in a Series B funding round led by TransUnion and S4S Ventures to improve its technology infrastructure and expand its market reach. Previously, the company raised USD 6 million in Series A funding led by 360 Capital, Alliance Entreprendre, and Progress Ventures in March 2021.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
Loading...
Loading...
Loading...
Loading...
Product Overview
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
Product Metrics
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
Company profile
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...

Recent Updates

Funding
Apr 9, 2024
ID5 raises USD 20 million in Series B funding for further platform development
Marketing Automation
Industry news
Product updates
Sep 7, 2023
Google’s cookie-replacing Privacy Sandbox reaches general availability
Marketing Automation
Partnerships
Apr 22, 2022
Outbrain integrates with ID5 to provide privacy-first customer identification
Marketing Automation

Company Brief


HQ location:
199 Bishopsgate London GBR
Founded year:
2017
Employees:
11-50
Total Funding:
USD 27.2 million
Last Funding
USD 20.0 million, Apr 2024

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
arrow
menuarrow
Click here to learn more
Get a demo

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.