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Zeotap and ID5 partner to provide data activation solutions for cookieless web
Marketing Automation
Sep 5, 2024
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Marketing Automation

Marketing Automation

Sep 5, 2024

Zeotap and ID5 partner to provide data activation solutions for cookieless web

Partnerships

  • Zeotap, a customer data platform (CDP) and data solutions provider, has announced a collaboration with ID5, a provider of digital advertising identities, to enable data activation through privacy-compliant identifiers that operate independently of cookies.

  • The integration of the ID5 ID with Zeotap's existing identity graph will enable first- and third-party outreach. Zeotap's clients can extend their customer data with the ID5 ID across the programmatic ecosystem. In addition, third-party data segments on Zeotap will now include the ID5 ID, enabling precise audience targeting on the web without relying on cookies. 

  • Analyst QuickTake : Zeotap's partnership with ID5 builds on its partnership with Illuma, an AI-powered extension and optimization company, to develop advertising solutions that fill the void left by eliminating third-party cookies. The collaboration with ID5 further strengthens Zeotap's position as a CDP and data solutions leader, enabling clients to increase audience reach and monetization while maintaining privacy compliance.

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