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Zeotap and ID5 partner to provide data activation solutions for cookieless web
Marketing Automation
Sep 5, 2024
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EKORE raises EUR 1.3 million (~ USD 1 million) in seed funding to strengthen platform
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Dec 19, 2024
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Dec 19, 2024
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Dec 19, 2024
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Dec 19, 2024
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Carbios appoints Philippe Pouletty as interim CEO amid plant delay
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Dec 19, 2024
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Dec 19, 2024
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Arbor Biotechnologies receives FDA clearance for ABO-101 IND application
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Dec 19, 2024
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Personalis partners with Merck and Moderna for cancer therapy development and investment
Precision Medicine
Dec 19, 2024
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COTA partners with Guardant Health to develop clinicogenomic data solutions for cancer research
Precision Medicine
Dec 19, 2024
Marketing Automation

Marketing Automation

Sep 5, 2024

Zeotap and ID5 partner to provide data activation solutions for cookieless web

Partnerships

  • Zeotap, a customer data platform (CDP) and data solutions provider, has announced a collaboration with ID5, a provider of digital advertising identities, to enable data activation through privacy-compliant identifiers that operate independently of cookies.

  • The integration of the ID5 ID with Zeotap's existing identity graph will enable first- and third-party outreach. Zeotap's clients can extend their customer data with the ID5 ID across the programmatic ecosystem. In addition, third-party data segments on Zeotap will now include the ID5 ID, enabling precise audience targeting on the web without relying on cookies. 

  • Analyst QuickTake : Zeotap's partnership with ID5 builds on its partnership with Illuma, an AI-powered extension and optimization company, to develop advertising solutions that fill the void left by eliminating third-party cookies. The collaboration with ID5 further strengthens Zeotap's position as a CDP and data solutions leader, enabling clients to increase audience reach and monetization while maintaining privacy compliance.

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