Adwisely

Founded by a team of tech experts from Ukraine, Adwisely (formerly known as Retarget Ads) provides a marketing campaign automation platform that enables small and medium-scale businesses (SMBs) in the ecommerce space to automatically retarget and cross-sell and up-sell ads placed on ecommerce platforms to 15+ social media and other channels including Facebook, Instagram, Google, and Youtube. The firm also provides an automated prospecting tool for lead generation. The platform can automatically take a brand's product page, turn it into prospecting ads, and display it to potential customers across Facebook and Google. The firm also provides a dedicated personal ad manager for firms to provide consultancy services for analyzing and improving ad performance.

The firm claims that its solutions have a 600% return on advertising spend (ROAS), increase average order value by 15%–20%, and help grow audiences by up to 3x.

Key customers and partnerships

As of June 2022 the firm's solutions are used by 15,000 online stores across the globe from the US, Canada, France, the UK, and Australia. This also includes 1000+ d2C brands such as KSENIASCHNAIDER, Survival Miami, and Sports Fan Island.

The firm partnered with social media firms including Meta and Google as well as leading ecommerce platforms including Shopify, BigCommerce, and WooCommerce.

Funding and financials

In June 2022, AdWisely raised USD 1.5 million in seed funding in order to integrate with more advertising platforms that are popular with DTC brands like TikTok, Pinterest, and Twitter. The firm also planned to raise Series A funding later that year.