FirstVet

FirstVet is a Swedish telehealth service that offers remote veterinary consultations through video calls accessible via mobile, tablet, or computer. It allows pet owners to connect with experienced veterinarians for initial assessments, advice, and referrals to physical clinics if necessary. This service is ideal for non-urgent issues, behavioral concerns, or when quick veterinary guidance is needed. FirstVet also features an online store where pet supplies, including food and toys, can be purchased with fast home delivery. The platform is integrated with various pet insurance policies, often including video consultations at no extra cost. Additionally, FirstVet supports pet health by sending post-consultation summaries to pet owners, ensuring continuity of care. 

Key customers and partnerships

As of February 2022, the company served 300,000+ customers and had over 200 veterinarians serving on the platform; it operates in six countries, including Sweden, Norway, the UK, Finland, and Denmark.

FirstVet continues to expand its reach virtually via partnerships. It has partnered with Covea (insurer) in May 2020 and PitPat (provider of dog activity monitor and fitness tracker) in October 2020 to enable the partnering companies’ customers to use FirstVet services. In November 2021, the company partnered with Basepaws, a provider of at-home genetic and health testing for felines, to offer free teleconsultation. Followed by, in March 2022, the company launched an ecommerce platform in the UK, featuring vet-approved products. In July 2022, the firm partnered with Petwise, a senior pet insurance provider, to offer its services to the latter’s customers. In January 2023, FirstVet partnered with Fletch, an API-first solution that allows users to plug in multiple leading pet insurance companies, making it easy to access different pet insurance policies.