Pupil

Overview
News
Digital Twin?
Product stageSegments
Go-to-Market
?
Digital twin modeling
?

Pupil is developing digital twins for properties by capturing image-based spatial datasets to process it into 3D images of the real-world spaces. The digital twin is developed using AI and LiDAR scanning hardware, which capture “millions” of data points of the properties. The company provides real estate agents with additional tools and services (such as virtual walkthroughs and professional photography). 

The company offers solutions for both the residential ("Spec") and commercial (Stak") real estate spaces. The company claimed to have digitized over 50,000 properties with a total value of USD 350 billion in the UK, along with a data library of 10 million sq ft (June 2024).

Key customers and partnerships

The company operates a B2B business model, targeting estate agents, developers, and house hunters for its services. In June 2022, Pupil partnered with Cushman & Wakefield, real estate services company, to use Pupil’s technology to digitally map its properties.It also partnered with AWS to build the platforms on AWS infrastructure. 

Funding and financials

In October 2022, the company received an undisclosed amount from Grosvenor, a UK-based property business. The funds were allocated toward the company’s growth and product development. 

In May 2022, the company acquired leading UAE surveying company AUS-SURV MIDDLE EAST LLC to expand its operations in the UAE.

HQ location:
Knightsbridge London London GBR
Founded year:
2015
Employees:
101-250
IPO status:
Private
Total funding:
USD 44.4 mn
Last Funding:
-
Last valuation:
-
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