Brightside Health is a virtual app and web-based mental health platform that offers personalized treatment plans for anxiety and depression by matching users with psychiatrists, physicians, psychiatric nurse practitioners, and therapists. Additionally, the company prescribes medication to adults who are diagnosed with anxiety or depression. Its proprietary PrecisionRX technology uses machine learning to predict treatment recommendations that assist clinical decisions, supporting more than 1,033 different treatment combinations. The company’s app also allows members to use a symptom and side-effect tracker that helps psychiatrists make proactive treatment alterations.
The company reported that its personalized treatment plans which combine medication and evidence-based therapy led to a significant improvement among 85% of its members while 70% achieved remission levels within the first 12 weeks of treatment.
In December 2022, the company launched a virtual suicide treatment offering for individuals who are actively suicidal or have recently made a suicide attempt and uses the Collaborative Assessment and Management of Suicidality (CAMS) framework. Brightside also expanded to serve teens aged 13–17 in September 2024, offering therapy and psychiatry tailored to adolescent needs.
Brightside Health charges a monthly rate of USD 349 for video therapy sessions, unlimited messaging, medication delivery and monitoring. Customers can choose therapy or medication as stand-alone services, incurring a monthly rate of USD 299 for therapy and USD 95 for medication.
Key customers and partnerships
Brightside Health has partnered with several major health insurers to expand access to its services. In 2023 and 2024, the company announced new and expanded partnerships with Centene, Optum, Blue Cross and Blue Shield of Texas, CareOregon, and other payers to serve Medicare and Medicaid populations. These partnerships allow Brightside to provide in-network care to over 100 million covered lives.
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