MedShift is a medical technology company founded in 2015 and based in Charlotte, North Carolina. The company offers a platform as a service that provides access to the latest medical devices and technology to remain competitive and attract new business. MedShift's platform comprises three main divisions: Specialty Device Subscription, Connected Medical Device (IoT), and the Velocity Technology Suite (Enterprise Software as a Service).
MedShift has disrupted the traditional aesthetic device market by offering permanent placement and holistic subscription services for surgeons, physicians, and their practices. The company's portfolio includes over 30 leading aesthetic medical devices from nine manufacturers, an aesthetic ecommerce and subscription platform, in-house communications and marketing services, and inbound lead generation. As of January 2023, MedShift had partnered with over 1,800 clinical practices across North America, Australia, and New Zealand.
For medical device manufacturers, MedShift delivers a highly secure IoT platform consisting of hardware and software assets, enabling real-time visibility, remote management, and Big Data modeling of entire medical device lineups. The company's technology solutions facilitate increased sales, cost control, and expanded technical capabilities for small to mid-size manufacturers and healthcare providers.
In 2020, MedShift ranked 185th on the Inc. 5000 list, leading as the 15th fastest-growing health company in the US. The company reported over USD 21 million in revenue for 2021 and an 88% year-over-year growth in its aesthetic technology division in 2022. MedShift closed a USD 108 million funding round in April 2023, led by Turning Rock Partners, Micota Capital, and OY6 Capital, to further expand its operations and business reach.
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