IFTTT

IFTTT (If This Then That) is a web-based automation platform that allows users to create simple conditional statements, called applets, to connect and integrate various web services, apps, and smart devices. Founded in 2010 and launched publicly in 2011, IFTTT has grown to support over 600 different services and applications, including popular platforms like Google, Amazon, Twitter, Facebook, and Dropbox. The platform enables users to automate tasks and create new functionalities without requiring coding knowledge.

IFTTT's core functionality revolves around creating applets that consist of a trigger ("If This") and an action ("Then That"). For example, an applet could be set up to automatically save email attachments to Dropbox or turn on smart lights when the user arrives home. The platform offers both pre-made applets that users can easily activate and the ability to create custom applets tailored to specific needs. IFTTT is available as a website and mobile app for iOS and Android devices, allowing users to manage their automations from anywhere.

In addition to personal use, IFTTT has applications for businesses, helping to streamline workflows, automate social media activities, and improve productivity. The platform offers different pricing tiers, including a free plan with limited features and paid plans starting at USD 3.49 per month for more advanced capabilities. As of 2023, IFTTT has over 20 million registered users and integrates with more than 700 services.