rooom

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Extended Reality?

Germany-based rooom provides a platform that facilitates the creation, management, and sharing of 3D, AR, and VR content. It offers solutions for enterprise metaverse, virtual showrooms, 3D product displays, and virtual events, accessible on various devices including desktops, tablets, smartphones, and VR headsets. 

The "rooomSpaces" feature allows users to explore companies and products in VR spaces and includes a 360° video player. "rooomBooks" integrates AR content into books, which can be accessed through QR codes or a dedicated app, requiring users to register, identify markers, and upload digital content. "rooomStage" provides a platform for video conferencing, enhanced with 3D simulations, allowing users to invite others to virtual spaces like factories or showrooms and use avatars for VR meetings. Lastly, "rooomProducts" enables the integration of 3D product models into ecommerce platforms, offering interactive 3D views and an AR projection feature for customers.

rooom operates a freemium pricing model offering paid plans based on individual products, which include the following monthly plans 1) rooomSpaces and roomProducts: EUR 174-582 (~USD 190-640), 2) rooomEvents: EUR 899-1799 (~USD 980-2,000), 3) rooomBooks: EUR 15-249 (~USD 16-270), and 4) rooom360: EUR 11-39 (~USD 12-43).

Key customers and partnerships

As of January 2024, the company noted that 310,000+ users have used its services, with notable customers including DHL, Vodafone, PwC, and Deutsche Telekom.

Funding and financials

In September 2023, rooom raised EUR 17 million (~USD 18.1 million) in a funding round led by Marodono Capital. The funds were earmarked for marketing purposes and to further international expansion, with a particular focus on the US.


HQ location:
Loebstedter Str. 47a Jena DEU
Founded year:
2016
Employees:
51-100
IPO status:
Private
Total funding:
USD 25.3 mn
Last Funding:
USD 18.3 mn (Series A; Sep 2023)
Last valuation:
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