SetSail

SetSail is a sales intelligence platform that combines behavioral science and sales data to provide AI-powered insights for sales teams. The proprietary platform integrates with CRM, email, calendar, and data warehouse systems, and it uses machine learning (ML) to identify and extract buying signals and productive patterns needed to close a deal. The software then converts these signals into recommendations for sales representatives, rewarding them with progress-based incentives and establishing sales coaching strategies. As of January 2021, it had served more than 5,000 users across 20+ companies, including Cisco, Dropbox, and HubSpot. 

In April 2023, the firm developed a data infrastructure that enables salespeople to be paid based on their position in the sales process and has introduced new capabilities for users to ask the system questions in natural language and receive SQL query-based answers. In May 2023, the firm launched the "Targets" dashboard, a reporting functionality in its sales data platform that enables sales leaders to monitor the performance of sales representatives based on key metrics that impact business. 

The platform claimed to increase revenue by 16%, increase ramp-up time by 33%, and increase sales program ROI by 15x.

Funding and financials

In April 2023, the firm raised USD 11 million in funding with participation from Zoom Ventures. The round follows its USD 26 million in a Series A funding round led by Insight Partners in January 2021.