Indo-US Mindtickle, started out as a gamification startup called ‘TeraMeraIdea’ and by 2012, pivoted to sales enablement. Mindtickle offers sales enablement solutions (content management, performance analytics, and coaching) together with conversation intelligence. In September 2021, two new features were added to the platform, enhancing its functionality: 1) ‘Asset Hub’, which provides sales representatives a view of all training content and marketing on a single interface; and 2) "Readiness Index," a sales performance tool that calculates readiness scores for sales representatives based on learning patterns and scoring. Additionally, the platform provided new features and services in November 2022 ahead of its online event called "Binge-Worthy Enablement."
In August 2023, the firm launched Mindtickle Copilot, a generative AI-driven sales enablement and readiness solution. It automates program performance analysis, streamlines call reviews, and delivers valuable insights to boost sales team efficiency.
In May 2023, the firm acquired Enable Us, a provider of digital sales room and buyer enablement solutions, to enhance its revenue productivity offerings and enable sales representatives to digitally collaborate with buyers through personalized content experiences.
Key customers and partnerships
As of August 2021, the platform served more than 1 million users across 220 firms which include Snowflake, Merck & Co., AppDynamics and Johnson & Johnson. The company catered to several industries including technology, life sciences, financial services, manufacturing and services.
In June 2022, the firm partnered with Baker Communications, a professional training company, to improve sales readiness.
Funding and financials
In August 2021, the company raised USD 100 million in a Series E funding round led by SoftBank Vision Fund 2, valuing the company at USD 1.2 billion. The funding came in just nine months after Mindtickle raised USD 100 million in a funding round, a combination of debt and equity. The company planned to use the most recent funds to increase headcount by more than 20% (from ~500), product development, strategic acquisitions, and to expand its presence in markets such as Europe and Asia.
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