Mindtickle

Indo-US Mindtickle, originally launched as a gamification startup named “TeraMeraIdea,” pivoted to sales enablement in 2012. Mindtickle is now a leading sales readiness and enablement platform that drives revenue growth by transforming the performance of go-to-market (GTM) teams. Its all-in-one platform includes features for training, content management, digital sales rooms, AI role plays, coaching, call insights, and forecasting.

In September 2021, two new features were added to the platform, enhancing its functionality: 1) ‘Asset Hub’, which provides sales representatives a view of all training content and marketing on a single interface; and 2) "Readiness Index," a sales performance tool that calculates readiness scores for sales representatives based on learning patterns and scoring. Additionally, the platform provided new features and services in November 2022 ahead of its online event called "Binge-Worthy Enablement." In August 2023, the firm launched Mindtickle Copilot, a generative AI-driven sales enablement and readiness solution. It automates program performance analysis, streamlines call reviews, and delivers valuable insights to boost sales team efficiency. In May 2024, the company introduced AI-driven enablement capabilities aimed at improving the effectiveness of customer-facing teams. 

In August 2021, Mindtickle was valued at USD 1.2 billion. 

In May 2023, the firm acquired Enable Us, a provider of digital sales room and buyer enablement solutions, to enhance its revenue productivity offerings and enable sales representatives to digitally collaborate with buyers through personalized content experiences. 

The company claims a 2.5x increase in coaching engagement between sales managers and their teams, a 64% increase in revenue generated by sales reps in their first quarter, and a 50% reduction in onboarding time. 

Key customers and partnerships

As of September 2024, the platform had 1 million+ users across 400+ firms, which include Snowflake, Merck & Co., AppDynamics and Johnson & Johnson. The company catered to several industries including technology, life sciences, financial services, manufacturing and services.

In June 2022, the firm partnered with Baker Communications, a professional training company, to improve sales readiness.