McCain Foods is a family-owned business and manufacturer of frozen potato products and a global leader in prepared appetizers and snacks.

McCain Foods

Greylock Partners invests in entrepreneurs that focus on consumer and enterprise software companies. The firm invests in companies that define new markets, including Airbnb, AppDynamics, Apptio, Arista Networks (NYSE: ANET), Cloudera, Docker, Dropbox, Facebook (Nasdaq: FB), LinkedIn (NYSE: LNKD), Medium, Nextdoor, Palo Alto Networks (NYSE: PANW), Pandora (NYSE: P), Pure Storage, and Workday (NYSE: WDAY). It was founded in 1965 and headquartered in Menlo Park, California.

Greylock

Merck Ventures is the strategic, corporate venture capital arm of Merck. Its mandate is to invest in innovative technologies and products with the potential to significantly impact Merck‘s core business areas. From its headquarters in Amsterdam and offices in the US and Israel we invest globally in transformational ideas driven by great entrepreneurs. Merck Ventures takes an active role in its portfolio companies and teams up with entrepreneurs and co-investors to translate innovation towards commercial success. Merck Ventures has a significant focus on early-stage investing and company creation including the creation of spin-offs to leverage Merck‘s science and technology base.

M Ventures

Maven is a seed stage venture firm investing in tech companies addressing emerging consumer behavior and trends. The Maven team identifies and backs bold founders with a vision worth fighting for, then helps founders unlock their potential to change the world, building iconic brands like Zoom and Cruise. Maven maintains a concentrated investment strategy, making only 6-8 core investments each year. 16% of Maven companies have achieved an exit or valuation at $500M or more, 10x industry average.

Maven Ventures

UpHonest Capital is an early-stage, industry-agnostic venture capital firm that partners with companies from pre-seed stage to Series A. The firm invests in entrepreneurs and early-stage startups and then uses its resources to boost value creation through disruptive means.

UpHonest Capital

ACME Capital is a venture capital and private equity firm that invests in breakthrough technologies that fuel platform shifts and disruptive business models that capitalize on new platforms. Its purpose is to support those founders who choose to take their capital.  The firm was founded in 2018 and headquartered in San Francisco, California.

ACME Capital

Rainfall is an early-stage investor founded in 2011 and committed to partnering with world-class founders to help them change industries. Rainfall invests globally and follows a generalist strategy, pursuing opportunities across sectors with an emphasis on FinTech, No-Code, SaaS, Dev Tools, Gaming, and Digital Health with additional investments in Web3 and AI.

Rainfall Ventures

An entrepreneur-led early-stage venture fund set apart by the careful curation and incubation of every consumer-facing venture they work with.

The Seed Lab

NOMO Ventures invests in companies seeking direct monetization models, as opposed to companies built on content or advertising. NOMO works with founders that deliver real value and believe the true measure of that value is the willingness to pay for it. NOMO Ventures is headquartered in San Francisco, California.

NOMO Ventures

Pareto Holdings is an early-stage investment vehicle founded by Jon Oringer and Edward Lando. We execute on dozens of investments per month and are often the first to back exceptional entrepreneurs. We are industry and geography agnostic, and specialize in pre-seeding companies. We’ve made 500+ investments to date. Unlike others, we only invest our own money with a small and mighty team around the world.

Pareto Holdings

Seven Seven Six is a venture capital firm. The firm features The Seven Seven Six Operator in Residence Program as a full-time, paid, one-year appointment.

Seven Seven Six

Lerer Hippeau is a seed-stage venture capital firm founded and operated in New York City. Since 2010, they have invested in entrepreneurs with great ideas who aren’t afraid to do hard things. Their portfolio includes more than 400 enterprise and consumer businesses including Guideline, MIRROR, Blockdaemon, K Health, Allbirds, ZenBusiness, and Thrive. They’re experienced operators who invest early and stay in their founders’ corners as they build iconic companies.

Lerer Hippeau

AgFunder invests in impactful companies that can positively transform the world's food system. Founded in 2013, AgFunder manages a portfolio of over 50 companies across four funds from offices in Silicon Valley and Singapore. Through its media platform AFN, it has built a global ecosystem of over 90,000 subscribers.

AgFunder

Founded by Natalie Massenet and Nick Brown, Imaginary Ventures is venture capital firm that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US. The firm seeks to make investments in companies with a focus on the e-commerce space, including retail, fashion, lifestyle and beauty sectors in Europe. Imaginary Ventures is based in New York, New York. Investments include Farfetch, Reformation, Everlane, Necessaire, Daily Harvest, Glossier, Good American, Universal Standard and others.

Imaginary Ventures

Day One Ventures is a venture capital firm that backs customer-obsessed companies and spearheads their communications. This enables the Day One team to become actively involved in its portfolio companies and plays a real, tangible role in helping them grow.  The firm invests across industries from pre-seed to seed - and occasionally series A, and invests between $100k and $5 million. Day One Ventures was founded by Masha Drokova, who is an angel investor, entrepreneur, communications executive, and Forbes 30 Under 30 Honoree.

Day One Ventures

Giant backs purpose-driven founders building companies that matter.

Giant Ventures

West Quad Ventures invest in startups that aspire to be leaders in their respective category, teams we believe in with an emphasis on what’s good for the world!

West Quad Ventures

SIMULATE

SIMULATE is an early-stage biotechnology company whose mission is to accelerate the world’s transition to sustainable nutrition. SIMULATE’s first product, NUGGS, is a chicken nugget simulation made from plant inputs. Since NUGGS launched in the Summer of 2019, NUGGS has evolved into the fastest-growing chicken nugget on the planet. SIMULATE is currently developing other products, some that will launch later in the year.

<div>SIMULATE is a plant-based meat startup founded in 2018, originally called NUGGS, after their flagship product&mdash;a plant-based chicken nugget. The startup was founded by Ben Pasternak and targets mainly millennials and generation Z via smart branding and a D2C subscription model.&nbsp;</div>

A new wave of meat, fish, and poultry alternatives are driving this hyper-growth industry into the mainstream.

Plant-based Meat

SIMULATE targets restaurants with new simulated chicken products

<div>
 
 SIMULATE is a plant-based meat startup founded in 2018, originally called NUGGS, after their flagship product&mdash;a plant-based chicken nugget. The startup was founded by Ben Pasternak and targets mainly millennials and generation Z via smart branding and a D2C subscription model.&nbsp;
 
 
 The startup uses pea protein to produce its faux-meat products which includes plant-based chicken breast, tenders, and nuggets. The company uses technology to collect user feedback and continuously updates the product, engaging the community via &quot;release notes&quot;, which it publishes with every new version. In 
 <a href="https://sp-edge.com/updates/12759">
 September 2022
 </a>
 the company entered the food service sectors with the launch of two new products.
 
 
 Funding and financials
 
 
 In its latest funding round in June 2021, the startup secured USD 50 million in a Series B funding round led by Alexis Ohanian&rsquo;s Seven Seven Six. The proceeds were earmarked for developing new products, increasing headcount three-fold to 50 by 2022, and expanding into international markets and food service locations. 
 
 
 
</div>

LIVEKINDLY Collective (formerly known as Food United) produces plant-based meat alternatives through its brands LikeMeat, Fry Family, and Oumph!. The group offers a wide range of plant-based alternatives to burgers, sausages, nuggets, pulled BBQ chicken, and kebabs, made primarily of soy protein and other plant-based ingredients. In <a href="https://sp-edge.com/updates/3657">June 2021</a>, the company launched two flagship plant-based brands in China – Giggling Pig (Ge Ji Zhu) and Happy Chicken (Ha Pi Ji); the first brands to be created in-house by LIVEKINDLY Collective, which encompasses seven plant-based products including dumplings, mushroom-based dishes and a seasoned minced dish. In <a href="https://sp-edge.com/updates/19881">July 2023</a>, the company launched the Oumph! Smash Burger. The product was targeted at food service and launched at over 80 Brodernas (a Swedish restaurant group) locations, with additional locations and retail expansion to follow. In <a href="https://sp-edge.com/updates/33291">September 2024</a>, Fry's Family Foods launched Shape &amp; Sizzle Mince, a new plant-based product, at Tesco stores across the UK.In June 2021, LIVEKINDLY Collective entered into an agreement to acquire The Dutch Weed Burger, a plant-based meat company based in the Netherlands. This acquisition was expected to expand LIVEKINDLY’s brand portfolio and extend the company’s international footprint into more than 40 countries including the US, Canada, Asia, Europe, and the UK.In <a href="https://sp-edge.com/updates/20574">August 2023</a>, the company acquired Alpha Foods, a California-based plant-based frozen food producer. The acquisition supported Livekindly Collective’s plans to expand its presence in the US market and venture into the ready-to-eat breakfast and burrito snacking category. Moreover, it was expected to strengthen Livekindly’s position in the global plant-based market and enable further growth and innovation within the industry.Key customers and partnershipsIn February 2021, the group formed a partnership with the Dutch plant-based food company Rival Foods to develop whole-cut plant-based chicken products. Also in February, LIVEKINDLY Collective formed two joint ventures with US plant-based food company Puris Foods (undisclosed terms) to invest in regenerative agriculture and cost-effective plant-based food production. The companies claim this joint venture’s sustainability approach will result in a long-term achievement of cost parity with conventional animal meat.

LIVEKINDLY

NotCo is a Chilean startup that develops plant-based meat and dairy alternatives. Leveraging a patented AI algorithm named Giuseppe, NotCo develops plant-based products that match the taste, texture, and mouthfeel of animal products by studying infinite combinations of plants and using internal feedback from trained chefs.NotCo’s product portfolio includes NotChicken (patties, nuggets, and tenders) and NotBurger, which are available for retail and foodservice in the US, Canada, Brazil, Argentina, Chile, Mexico, Peru, <a href="https://sp-edge.com/updates/10672">Australia</a>, and Colombia.In <a href="https://sp-edge.com/updates/28580">April 2024</a>, NotCo developed a plant-based turtle soup called "NotTurtle Soup" in partnership with Chef Diego Oka. NotTurtle Soup claims to mimic the flavor and texture of authentic turtle soup to reduce the consumption of endangered green sea turtles.Key customers and partnershipsIn February 2022, NotCo<a href="https://sp-edge.com/updates/8673"> teamed up </a>with Kraft-Heinz to form a joint venture (JV) to leverage the strengths of both companies and develop a line of plant-based food. In <a href="https://sp-edge.com/updates/27345">March 2024</a>, the JV announced plans to launch NotHotDog and NotSausages in partnership with Oscar Mayer, a subsidiary of Kraft Heinz.In <a href="https://sp-edge.com/updates/23368">November 2023</a>, the company partnered with Yellowbird Sauce, a hot sauce producer, to launch NotChicken Spicy Patties at select Whole Foods Market locations across the US.Funding and financialsIn its most recent funding round in <a href="https://sp-edge.com/updates/15270">December 2022</a>, the company raised USD 70 million in a Series D1 funding at a valuation of USD 1.5 billion led by Princeville Capital, with participation from existing and new investors. The funding was earmarked for developing a B2B platform that will allow other producers to access the company’s patented AI platform Giuseppe. Further, it is expected to help with expansion and preparation before the company’s planned IPO in 2025.

NotCo

<div>
 
 Improved Nature produces plant-based chicken alternatives from soy protein, replicating the flavor and texture of real chicken. The company sells its plant-based meat products under Nature's PRIME and Nature&rsquo;s Meat brands, which cover a large line of refrigerated and frozen products like slices, nuggets, filets, tenders, and more.
 
 
 Improved Nature's reliance on soy protein makes it more similar to the original wave of plant-based meat producers which relied almost exclusively on soy to produce products for vegetarians, with less interest in mimicking the texture, taste, and mouthfeel of real meat products.
 
 
 Key customers and partnerships
 
 
 I
 n 
 <a href="https://sp-edge.com/updates/23085">
 October 2023
 </a>
 , the company partnered with RMS Foods, a US food manufacturer, to provide soy protein-based clean-label alternatives to private-label brands at a value price. In addition, the company launched a new line of heat-and-serve meals, including options such as plant-based sausage patties, nuggets, and beefless Korean bulgogi.&nbsp;
 
 
 
</div>

Improved Nature

Impossible Foods produces plant-based meat products using plant protein and high-moisture extrusion cooking techniques to transform soy protein into a texture similar to that of meat. Its portfolio includes plant-based beef, sausage, chicken, pork, meatballs, and ready meals.The company has added several products to its portfolio since launching, including <a href="https://sp-edge.com/updates/12539">Impossible Chicken Patty</a>, a new range of <a href="https://sp-edge.com/updates/12760">frozen meals</a>, new <a href="https://sp-edge.com/updates/16551">plant-based chicken products</a> (Impossible Spicy Chicken Nuggets, Impossible Spicy Chicken Patties, and Impossible Chicken Tenders), the <a href="https://sp-edge.com/updates/19591">Impossible Indulgent Burger</a>, and the <a href="https://sp-edge.com/updates/24643">Impossible Beef Hot Dog</a>.In July 2019, Impossible Foods gained FDA approval to use “Heme”, allowing the company to sell uncooked plant-based burgers at retail outlets as opposed to only selling cooked burgers at foodservice outlets. Further, in <a href="https://sp-edge.com/updates/32229">July 2024</a>, the European Food Safety Authority (EFSA) provisionally approved the use of heme, pending clearance from a panel on the genetic modifications of the ingredient. The deadline for this assessment was set for June 2025.In <a href="https://sp-edge.com/updates/32555">August 2024</a>, the company opened its first in-person foodservice concept called "Impossible Quality Meats" in Chicago, Illinois. This pop-up store offered a fully plant-based menu featuring items from its portfolio.Key customers and partnershipsIn <a href="https://sp-edge.com/updates/8934">March 2022</a>, Kroger announced a co-branding partnership with Impossible Foods to develop meat alternatives for Kroger’s private label business, thereby expanding its customer base to include more price sensitive customers. Impossible Foods <a href="https://sp-edge.com/updates/13931">partnered</a> with Dominos Pizza Australia in October 2022 to launch a new range of plant-based pizzas featuring Impossible Beef. In <a href="https://sp-edge.com/updates/22210">September 2023</a>, the company partnered with the American restaurant chain International House of Pancakes (IHOP) to introduce plant-based sausage patties and burgers to IHOP's menus nationwide. Further, in <a href="https://sp-edge.com/updates/26436">February 2024</a>, Impossible Foods inked a partnership with the US Army Central to serve plant-based meats at their dining facilities overseas.Funding and financialsIn its latest funding round in November 2021, the startup raised USD 500 million in a venture funding round led by Mirae Asset Global Investments, with participation from returning investors. The latest funding is expected to fuel continued retail expansion, growth across its supply chain, product portfolio, technology platforms, and international expansion.

Impossible Foods

Planted Foods is a plant-based spinoff of ETH Zurich- a public research university in Switzerland. Its portfolio includes Planted brand chicken, pulled, kebab, bratwurst, schnitzel, <a href="https://sp-edge.com/updates/22375">duck</a>, and <a href="https://sp-edge.com/updates/25317">ham</a>.In <a href="https://sp-edge.com/updates/27493">March 2024</a>, the company launched a new fermented steak alternative developed using its proprietary whole-muscle platform. This platform uses a proprietary fermentation process to develop clean-label alternatives with improved taste and texture. Planted Foods intends to use this platform to expand its product range with more product concepts later. Further, in <a href="https://sp-edge.com/updates/28147">April 2024</a>, Planted launched vegan Chicken Tikka Skewers in the UK.As of <a href="https://sp-edge.com/updates/30584">June 2024</a>, Planted products were available at over 6,100 restaurants and 8,700 retail outlets across Switzerland, Germany, Austria, France, Italy, the UK, Benelux, and UAE with plans to expand into the US later.Key customers and partnershipsIn <a href="https://sp-edge.com/updates/19434">June 2023</a>, the company partnered with French agrifood company Fleury Michon to launch the Eminces Vegetaux range into retail in France. The partnership leveraged Planted's expertise in plant-based foods and Fleury Michon's artisanal marinades, reach, and reputation to offer plant-based alternatives for Fleury Michon’s established consumer base.Funding and financialsIn its latest funding round in <a href="https://sp-edge.com/updates">September 2022</a>, the company raised ~USD 72 million (CHF 70 million) in Series B funding led by L Catterton, with participation from Vorwerk Ventures, Movendo, and Yann Summer. The funds were earmarked for launching a new whole-cut product range, further expansion into Europe, and increasing production capacity.

Planted Foods

Suppliers of plant ingredients such as legume, mycelia, and other proteins for the production of plant-based meat, fish, poultry, and pork products; and suppliers of technology related to the production of plant-based meat.

Producers of plant-based pork alternatives using plant proteins such as pea, soy, wheat, etc. Some startups also use unique ingredients such as mushroom mycelium (whole-cut bacon) and jack fruits (pulled pork) to produce pork alternatives. Products are manufactured mostly in sausage or pulled (pork) form.

Producers of plant-based chicken, turkey, and duck alternatives using plant proteins such as peas, soy, wheat, etc. Products are manufactured mostly in nuggets or shredded form.

Producers of plant-based seafood alternatives using plant proteins such as peas, soy, chickpeas, etc. Some startups use more unique ingredients such as algae, konjac (a Japanese yam root), tomatoes, and eggplants. Products are manufactured mostly in shredded or cuts (for sushi).

Producers of plant-based beef alternatives using plant proteins such as peas, soy, wheat, mung beans, etc. Products are manufactured mostly in a burger patty, sausage, meatball, or minced form.

Utilizes 3D printing techniques to develop meat alternatives

Provides sustainable alternatives to animal meat

SIMULATE

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