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Insider

Marketing Automation
Product stageSegments
Growth
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Marketing data & analytics
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Insider is a Turkey-based customer data platform (CDP) that offers personalized and cross-channel solutions through a unified platform for marketing teams. Its CDP allows businesses to gain a comprehensive view of customer interactions, behaviors, interests, and preferences, enabling them to understand and track customer needs. With the help of AI-powered predictive models, Insider lets brands forecast key customer engagement metrics like purchase likelihood, churn probability, and customer lifetime value (CLV). Moreover, Insider allows businesses to create custom conversion predictions tailored to specific customer behaviors, such as cross-selling or form fills. With a range of templates and integrations across multiple channels, Insider's personalization software enables brands to optimize campaigns. As of May 2023, the platform had served 1,200+ brands globally, including Samsung, Santander, Estee Lauder Companies, Singapore Airlines, Toyota, and Gap. 

In January 2023, the company acquired MindBehind, a conversational commerce and messaging platform verified by Meta, with the aim of strengthening its conversational solutions. This strategic move allowed Insider to become an official WhatsApp Business Solution Provider (BSP). Leveraging this newfound status, Insider partnered with Meta to launch WhatsApp Commerce, an innovative feature empowering businesses to facilitate engaging and interactive two-way conversations for customers on WhatsApp.

The firm claims itself as a leader in providing personalized, cross-channel solutions. AVON, an Insider user, reported notable business improvements including an 11% increase in average order value (AOV) and a 13% boost in click-through rates as a result of implementing Insider's solutions.

Funding and financials

Insider raised USD 105 million in a funding round led by QIA in May 2023, propelling it toward a projected valuation of USD 2 billion. It planned to use the funds to accelerate its M&A growth strategy, allowing for the expansion and improvement of its product portfolio. The round follows its USD 121 million Series D funding round, which valued the firm at USD 1.22 billion.

Marketing Automation

Marketing Automation

Key stats
Featured companies
155
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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Recent Updates

Funding
May 24, 2023
Insider raises USD 105 million to drive acquisition strategy
Marketing Automation

Company Brief


HQ location:
135 Madison Ave, New York, NY 10016, United States New York NY USA
Founded year:
2012
Employees:
1,001-5,000
Total Funding:
USD 272.1 million
Last Funding
USD 105.0 million, May 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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