Tray.io

Tray.io is a low-code automation platform that enables users to integrate and automate their cloud-based software applications. The platform features a visual workflow editor that allows users to build and streamline processes without extensive coding knowledge. Tray.io supports over 4,500 APIs and provides a connector press to integrate with any web-based software. The platform's serverless architecture empowers users to sync data, connect deeply into apps, and configure flexible workflows. Tray.io's solution aims to solve business process inefficiencies that companies encounter during digital transformation.

The platform offers workflow and utility triggers, including manual triggers, callable triggers, and form triggers, to activate specific workflows when information is received from web applications or services. Tray.io's workflow builder features drag-and-drop functionality, making it easy for users to create and edit workflows. The platform also provides centralized management of access to web-based applications, allowing efficient handling of complex workflows using multiple accounts.

Tray.io experienced significant growth, with a 115% increase in year-over-year revenue as of September 2022, primarily driven by upper mid-market and enterprise customers. The number of tasks running on its platform increased by 444%, highlighting strong user adoption. The company's total addressable market is substantial, with Gartner projecting the hyperautomation software market to reach USD 860 billion by 2025.

Key customers and partnerships

Tray.io has established partnerships with various companies across different industries. Podium, a customer communications platform, utilizes Tray.io as its strategic platform for powering over 45 apps and integrations in the Podium Marketplace. This partnership enabled Podium to reach one in two mobile users in the US and power communications for 100,000 businesses. Tray.io has also integrated with other software providers such as Ironclad, Dialpad, and Qualtrics, allowing users to connect these applications with their existing tech stacks and automate complex processes.