Mine provides a platform for users to manage their personal data, which it achieves by connecting to a user’s email inbox and analyzing subject lines to map all companies with which they have interacted. The company was founded in Israel by two staffers of the cybersecurity unit within the Israeli Defense Forces. Mine’s platform independently scans these companies’ data collection and privacy policies and provides a risk score. Through the platform, the user can send requests to companies asking them to delete any data stored involving the user, in line with the “right to be forgotten” stipulated within the GDPR. As of October 2020, Mine offered its platform for free but aimed to move to a subscription model with additional features.
The company also offers MineOS, a data privacy and governance platform that provides end-to-end solutions for businesses to manage their data privacy, compliance, and AI governance needs. MineOS offers a suite of tools, including data mapping, data subject request (DSR) automation, consent management, and AI asset discovery. The platform utilizes AI and machine learning to provide automated, no-code solutions and integrates with popular platforms like Asana, WordPress, and Google Analytics to provide comprehensive data governance capabilities. The company's solutions help businesses comply with various data privacy regulations such as GDPR, CCPA, Colorado Privacy Act, and HIPAA.
Key customers and partnerships
The MineOS platform reportedly serves hundreds of customers across the US, Europe, the Middle East, and Asia. Notable clients include Reddit and HelloFresh.
As of September 2024, the company reported it had more than 4 million individual users and claimed 40% of users reduced their footprint and online exposure.
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