Mine

Mine provides a platform for users to manage their personal data, which it achieves by connecting to a user’s email inbox and analyzing subject lines to map all companies with which they have interacted. The company was founded in Israel by two staffers of the cybersecurity unit within the Israeli Defense Forces. Mine’s platform independently scans these companies’ data collection and privacy policies and provides a risk score. Through the platform, the user can send requests to companies asking them to delete any data stored involving the user, in line with the “right to be forgotten” stipulated within the GDPR. As of October 2020, the company had more than 100,000 users who have submitted over 1.3 million deletion requests.

As of October 2020, Mine offers its platform for free but aims to move to a subscription model in the future with additional features. The company raised USD 9.5 million in Series A funding in October 2020, led by Gradient Ventures (Google’s AI-focused venture fund). The company expects to use this funding to expand to the US, in addition to Israel and Europe, where it launched earlier in 2020.