Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets. With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.  Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka. Greycroft has adopted the Diversity Term Sheet Rider.

Greycroft

Techstars is a global platform that provides investment and innovation. Through the Techstars Worldwide Entrepreneur Network, founders and their teams connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporate partners who will help their companies grow. Techstars operates four divisions: Techstars Mentorship-Driven Accelerator Program supercharges success and Techstars Startup Programs inspire, educate, and connect entrepreneurs. Techstars Venture Capital Fund invests in innovative and disruptive companies. Techstars Corporate Innovation Partnerships help brands create products and services. Techstars' accelerator portfolio includes more than 1,000 companies with a market cap of $8.1 billion.

Techstars

Gaingels is a venture investment syndicate in service of the LGBT+ community and its allies, investing in companies with LGBT+ founders and C-suite leaders at all stages of growth, as well as in more established companies resolved on building more inclusive teams, with a global portfolio of 130+ companies and $70M in deployed investment capital to date.  The Gaingels network also actively supports its portfolio in identifying and recruiting diverse talent to their C-suite and board leadership teams and fosters a vibrant global community of industry leaders, investors, operators, and entrepreneurs who share a common goal for positive social change through business and successful investments.

Gaingels

BossaNova is the number one Brazilian Micro Venture Capital. We are the most active investor in the pre-seed stage in Latin America with more than 1200 investments in over 1000 Startups. We also invest in global companies, directly or through co-investment syndicates on AngelList.

Bossanova Investimentos

Water Rower provides an unmatched fitness experience & with its smooth, self-regulated resistance.

Water Rower

Operator Partners invests in early-stage technology companies and founders. The firm was founded in 2020 and is headquartered in New York, United States.

Operator Partners

Advance Venture Partners (''''AVP'''') is a venture capital and growth equity investment firm that combines the disciplined approach of an institutional equity investor with the strategic insights, access and impact of a strategic investor.  AVP invests in early growth stage companies that can benefit from the Firm’s partnership with Advance Publications - one of the world’s premier global media franchises and the owner or substantial shareholder of media and technology businesses such as Conde Nast, Charter Communications, Discovery Communications, Reddit and 1010Data.  AVP invests $10 million to $30 million in each of its investments, and is a hands-on partner to entrepreneurs in growing businesses and building value.  AVP’s investments include Compass, Curology, Farfetch, Gigya, Mediamorph, Nativo, Rent the Runway and Vestiaire Collective.

Advance Venture Partners

Founded in 2016, Fifth Wall, a Certified B Corporation, is the largest venture capital firm focused on technology for the global real estate industry. With approximately $3.0 billion in commitments and capital under management, Fifth Wall connects many of the world's largest owners and operators of real estate with the entrepreneurs who are redefining the future of the Built World. Fifth Wall is backed by a global mix of more than 90 strategic limited partners (LPs) from more than 15 countries, including BNP Paribas Real Estate, British Land, CBRE, Cushman & Wakefield, Host Hotels & Resorts, Kimco Realty Corporation, Lennar, Lowe's Home Improvement, Marriott International, MetLife Investment Management, Related Companies, Starwood Capital, Toll Brothers, and others. Fifth Wall believes this consortium represents one of the largest groups of potential partners in the global Built World ecosystem, which can result in transformational investments and collaborations with promising portfolio companies. For more information about Fifth Wall, its LPs, and portfolio, visit www.fifthwall.com.

Fifth Wall

Karman Ventures (fka Moving Capital) is a venture capital firm backed by early employees of Uber and other decacorn startups.

Karman Ventures (fka Moving Capital)

Nomad Ventures is an LA-based Early Stage Venture Fund focused on Marketplace businesses. The GPs (Chris Taylor and James Mumma) are entrepreneurs who have helped build some of the fastest growing startups in recent history (Uber, Uber Eats, Opendoor, Bird) and they support founders by providing both expertise and capital to build the next big tech businesses.

Nomad Ventures

Ergatta

Ergatta is a startup that believes in the power of technology, design, and human ingenuity to improve people's lives through daily fitness. It is the next generation of digital fitness equipment. They are on a mission to bring a regular fitness routine within reach for more people by making it irresistibly convenient and genuinely stimulating. Ergatta was founded by Alessandra Gotbaum and Tom Aulet in 2019 and is headquartered in Brooklyn, NY.

<div>Ergatta is an indoor rower that features personalized challenges and competitive games to deliver a full-body workout at home. The device features Ergatta connected users allowing for virtual head-to-head races. Ergatta was available for pre-order starting in January 2020 and began shipping orders in March 2020. The rowing machine is priced at USD 2,199 and charges a monthly subscription of USD 29 for its content library. As of February 2021, the company reported USD 2.5 million in monthly recurring revenue. Ergatta reportedly had around 10,000 active users as of April 2021. At the time, the company revealed plans to grow its memberships by 2-3x with a high retention rate target over the next six months.</div>

New products and new technologies are bringing high-end gym workouts to the home.

Connected Fitness

Ergatta Rower Black Friday sale: Get up to $850 off

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 Ergatta is an indoor rower that features personalized challenges and competitive games to deliver a full-body workout at home. The device features Ergatta connected users allowing for virtual head-to-head races. Ergatta was available for pre-order starting in January 2020 and began shipping orders in March 2020. The rowing machine is priced at USD 2,199 and charges a monthly subscription of USD 29 for its content library. As of February 2021, the company reported USD 2.5 million in monthly recurring revenue. Ergatta reportedly had around 10,000 active users as of April 2021. At the time, the company revealed plans to grow its memberships by 2-3x with a high retention rate target over the next six months. 
 
 
 In April 2021, Ergatta raised USD 30 million in a Series A funding round at a valuation of USD 200 million, bringing total funds raised to date up to USD 35 million. The round was led by Advance Venture Partners, with participation from Greycroft, Fifth Wall, Gaingels, and Hans Tung (GGV Capital). The money will help Ergatta expand its team, continue research and development (R&D) of its gamified offerings, and scale its supply chain to meet rising demand.
 
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 Hydrow is a connected rower designed to simulate the experience of rowing on water while indoors and at home. The device is equipped with a screen that plays outdoor rowing workouts for users to perform. The rower uses a patented drag mechanism that is electromagnetic and computer-operated. A unique feature of Hydrow compared to the conventional indoor rowers is that its strokes are smooth and silent, which caters to urban living. Hydrow offers rowers under two models; its original rower that starts at USD 2,495 and 
 <a href="https://sp-edge.com/updates/11656">
 “Hydrow Wave,”
 </a>
 a low-cost compact model that retails at prices starting from USD 1,495. The prices go upward depending on added equipment such as workout mats, heart rate monitors, foam rollers, resistance bands, and headphones.
 
 
 In addition to the rower, users can access live classes and a library of on-demand videos (both rowing and other exercises such as yoga) for a USD 38 monthly subscription. Hydrow also features a leaderboard to promote competitions within the community. The company has retail locations in the US and the UK. 
 
 
 Key customers and partnerships
 
 
 Hydrow reported having more than 200,000 users as of March 2022. It also has partnerships with several organizations such as schools, clubs, resorts, residences, and gyms to supply its equipment.
 
 
 Funding and financials
 
 
 Hydrow achieved 3x year-over-year (YoY) revenue growth in 2021.
 
 
 <a href="https://sp-edge.com/updates/9187?industryIds=2">
 In March 2022,
 </a>
 Hydrow raised USD 55 million in Series D funding led by Constitution Capital. It planned to utilise the funding for further product development, to expand reach globally, improve brand awareness, and scale production to meet growing demand. Previously in 
 <a href="https://sp-edge.com/updates/5691">
 September 2021,
 </a>
 the company raised an undisclosed amount, from celebrity investors. 
 <a href="https://sp-edge.com/updates/4671">
 In August 2021,
 </a>
 it was also reported that Hydrow was in talks to go public via a merger with the special-purpose acquisition company (SPAC). The deal could have valued the combined entity at more than USD 1 billion, though the terms had not been finalised. Reportedly, the SPAC is also in talks with investors to raise private investment in public equity (PIPE). 
 
</div>

Hydrow

Studio offers a smart mirror that allows users to connect it with existing home workout equipment without having to purchase new equipment altogether. The system comprises a 43-inch vertical screen enabling users to follow along with training sessions available live and on demand. The screen also displays stats and other connected device data such as treadmill speed, a bike’s cadence, heart rate, and other metrics. Studio connects with other devices via Bluetooth and sensors.The Studio hardware is priced at USD 999 and the system requires an annual subscription fee of USD 199.99, with which users can access classes for a variety of workouts, including treadmill, cycling, strength, rowing, boxing, yoga, etc.In October 2021, the company partnered with Sole Fitness, a home-fitness equipment manufacturer, to offer connected workouts on Sole’s equipment including ellipticals, treadmills, indoor bikes, and rowers.

Studio

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 CityRow uses water rowers with attached screens to play live and on-demand classes as well as game-based workout programs. Its mobile app, “City Row Go,” was introduced in 2018 as a platform to share on-demand classes, extending CityRow gyms, workouts, and programming to the masses. CityRow offers connected rowing equipment under two models, “CityRow Go Max” and “CityRow Go Classic,” available for USD 2,195 and USD 1,495, respectively. CityRow Go Max is equipped with a built-in, 19.5-inch sweat-resistant touchscreen with speakers and Bluetooth compatibility, while the CityRow Go Classic model features a Bluetooth-enabled LED-backlit monitor. Users can subscribe to its app for USD 29 monthly or USD 348 annually to access the content library. CityRow ships its products in the US, UK, and Australia (as of January 2022).
 
 
 In addition, the company also owns and operates rowing-focused boutique fitness studios across the US. Since its inception in 2014, CityRow has expanded to operate 11 such studios as of July 2021.
 
 
 CityRow repored a 375% year-over-year (YoY) growth in revenue in 2020. The company raised USD 12 million in a Series A funding round led by JW Asset Management, in July 2021. The company intends to primarily use the funds to introduce live streaming classes to its workout content in late 2021. In addition, CityRow also hopes to double the workforce to roughly 28 employees and launch 12 more franchise studios (out of 64 franchises sold) by 2022.
 
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CityRow

Carbon Trainer offers a 4K LCD touch screen display with built-in sensors and accessories. Carbon Trainer is powered by AI and motion capture, which enables the system to track form and techniques as well as count reps. Carbon Trainer facilitates resistance training, conditioning- HIIT, strength training, bodyweight training, mobility, stretching, and yoga classes on demand. Users have the option of using weights from Carbon that are equipped with built-in sensors or attaching sensors provided by Carbon on regular weights for them to be compatible with the system. Carbon Trainer with a wall mount is available for USD 2,295, whereas the version with the aluminium stand is sold for USD 2,549. Both include a six-pack of smart sensors and two resistance bands. For USD 39 per month, users can gain access to live and on-demand classes.

Carbon Trainer

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 Volava offers a range of connected at-home fitness devices that include a bike, a treadmill, and a heavy bag, available across Europe. Unique to Volava, all the devices are equipped with a leaderboard on the screen that allows users to compete with the community. All its devices offer access to on-demand and live classes. 
 
 
 In February 2021, Volava raised EUR 2 million (USD 2.4 million) in seed funding from Inveready, JME Ventures, and Wayra. The company intends to utilize the funds for continued business growth and expand its operations in national and international markets.
 
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VOLAVA

Companies that offer other types of connected/interactive equipment not classified above such as interactive punching bags, aerobic trainers, climbing machines etc. These devices come with an attached display or a mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive mirror devices with video playback and/or touchscreen features. Some devices include additional equipment and allow users to connect the smart mirror with existing equipment (ex: bikes and treadmills) to display live and on-demand workouts and other performance measures.

Companies that offer connected/interactive stationary rowing equipment, along with an attached display or mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive treadmills, along with an attached display or mobile app offering live and on-demand classes and workouts.

Companies that offer connected/interactive stationary exercise bikes, along with an attached display or mobile app offering live and on-demand classes and workouts.

Offers digital means of monitoring vitals and personalized programs in connection to fitness

Uses AI/ML to track user workouts and provide effective programs to improve user experience

Ergatta

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