Instacart

Instacart (Nasdaq: CART) is a leading grocery technology company in North America that operates an online grocery delivery and pickup service. Founded in 2012, the company allows customers to order groceries from participating retailers through its website and mobile app, with items delivered by personal shoppers.

Instacart partners with over 1,400 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America. The company's platform offers retailers a suite of enterprise-grade technology products and services to power their ecommerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. Instacart's marketplace features over 1 billion products available to shop across its catalog.

In 2023, Instacart generated USD 3 billion in revenue, a 19% increase from the previous year. The company had an estimated 14 million active users in 2023 who spent an average of USD 113 per order. Instacart has expanded beyond just grocery delivery, now offering advertising services for brands and retailers as well as software tools for grocers. The company went public in September 2023 and continues to focus on increasing online grocery adoption and expanding its omnichannel approach.