Sproutt Insurance

Sproutt was a life insurance policy provider that functions through a digital platform. To obtain a policy, customers were not required to undergo a medical test. Instead, the platform asks customers to fill out an online questionnaire to gather information such as height, age, and weight, which is then combined with other behavioral factors —that the platform associates with health and wellness—such as eating habits, mental health, and sleep. Sproutt then utilizes AI on this information to calculate a Quality of Life Index score, which is then used to identify and select the most appropriate life insurance policy for the customer.

The company filed for insolvency in May 2024, and is no longer operational.