Brightline offers behavioral health solutions for children, teenagers, and their families. The services provided on its digital platform include self-guided content, virtual consultations, behavior therapy, psychiatry evaluations, medication support, and speech-language therapy. Brightline covers treatment for behavioral conditions such as anxiety, depression, ADHD, and disruptive behavior. In April 2022, the company launched its virtual solution for autism care designed to assist parents and caregivers with children aged 18 months to 6 years old who are at-risk or diagnosed with autism spectrum disorder.
Key customers and partnerships
The company operates a B2B2C business model, partnering with insurance providers such as Blue Shield of California, Blue Cross Blue Shield Massachusetts, and ComPsych. The company’s services were available to over 12 million covered lives via partnerships with health plans as of September 2024. Also in March 2022, Brightline had 10,000 families using its coaching service across 44 states and employees in 33 companies.
In March 2023, the company partnered with Evernorth, a subsidiary of Cigna Group, to provide Evernorth employer members with access to virtual behavioral care for children, teenagers, and their families. The services were made available across all 50 states and included services such as therapist-led and psychiatrist-led care, one-on-one coaching, interactive exercises, and educational content.
Furthermore, in October 2023, Brightline partnered with the California Department of Healthcare Services to launch BrightLife Kids, a program providing free virtual behavioral healthcare. Also, in July 2024, Brightline partnered with Teladoc Health to offer Brightline's mental healthcare services for children, adolescents, and their families through Teladoc's virtual "front door."
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