Maveron is a consumer-only venture capital firm. Founded in 1998 by Dan Levitan and Howard Schultz, the firm has offices in San Francisco and Seattle. Maveron investments include Zulily, Allbirds, Common, August Home, eBay, Capella Education, General Assembly, and Trupanion. Maveron's name was coined from the words ''maverick'' and ''vision.'' Maveron funds seed and Series A companies that empower consumers to live on their terms. Based in SF and Seattle and invest coast-to-coast. Maveron has adopted the Diversity Term Sheet Rider.

Maveron

Stray Dog Capital provides capital and support to early-stage businesses to help them grow. Stray Dog Capital drives alternatives to the use of animals in the supply chain through investments, expertise, and support. It was founded in 2013 and headquartered in Leawood, Kansas.

Stray Dog Capital

Operator Partners invests in early-stage technology companies and founders. The firm was founded in 2020 and is headquartered in New York, United States.

Operator Partners

Palm Tree Crew Investments is the early-stage investment arm of top-selling music producer Kygo and his manager Myles Shear's Palm Tree Crew Holdings. Palm Tree Crew Investments invests across the consumer, technology, and entertainment industries. In addition, Palm Tree Crew Holdings owns and operates the Palm Tree Crew brand and has ventures across live entertainment, hospitality, talent management, and philanthropy.

Palm Tree Crew Investments

Good Friends help founders develop strong foundations for their businesses. Good Friends is a venture capital firm that was started in 2019 by the founders of Warby Parker, Harry's, and Allbirds. Good Friends invests in early-stage businesses with a consumer lens.

Good Friends

D1 Capital Partners is an investment firm that deploys capital in both public and private markets. It invests on behalf of investors globally, including endowments and foundations, family offices, sovereign wealth funds, outsourced CIOs, hospitals, and pensions. D1 has a fundamental and research-intensive investment strategy with a focus on medium to long-term returns. Its research centers on the consumer, business services, financial services, healthcare, industrials, real estate and technology, media, and telecom sectors.

D1 Capital Partners

EFV is the venture arm of Electric Feel Entertainment with a focus on early-stage CPG + Consumer Tech startups

Electric Feel Ventures

Founders Fund is a venture capital firm that invests at every stage in companies building revolutionary technologies. It has been investors, founders, and early employees of prominent technology companies. It has historically invested in a wide variety of sectors, including aerospace, artificial intelligence, advanced computing, energy, health, and consumer Internet.

Founders Fund

Jaws Ventures provides growth capital to companies with a focus on those operating in the consumer & technology sectors.

Jaws Ventures

Daring Foods

Daring Foods is a startup company that produces plant-based chicken aimed to provide a healthy food alternative. The company's products include vegan meat products that are dairy and egg-free as well as contain no palm oil, genetically modified organisms, hormones, or antibiotics, thereby creating a sustainable, delicious and nutritious plant-based option for an audience that consumes chicken multiple times a week. Ross Mackay founded the company in Los Angeles, California in 2018.

<div>Daring Foods is a food tech startup that produces plant-based chicken alternatives. The startup moved its headquarters from the UK to the US after its product debut in March 2020.</div>

A new wave of meat, fish, and poultry alternatives are driving this hyper-growth industry into the mainstream

Plant-based Meat

Daring Foods: “Plant-Based Meat Companies Are Facing an Important Question, “Who Do You Want To Be?””

Rastelli Foods Group, Inc.

Daring Foods, a startup that makes plant-based chicken, announced it is partnering with foodservice protein supplier Rastelli Foods Group to enter the U.S. market. Rastelli will invest $10 million in Daring in a deal that’s part finance and part infrastructure. The supplier will also have the exclusive rights to sell Daring Foods’ products to restaurants and retailers.

Producers of plant-based chicken, turkey, and duck alternatives using plant proteins such as peas, soy, wheat, etc. Products are manufactured mostly in nuggets or shredded form

<div>
 
 Daring Foods is a food tech startup that produces plant-based chicken alternatives. The startup moved its headquarters from the UK to the US after its product debut in March 2020.
 
 
 The company claims it only uses a few simple and natural ingredients to produce chicken analogs, including water, soy protein concentrate, sunflower oil, and natural flavoring. The startup&rsquo;s plant-based chicken portfolio includes plant chicken pieces, wings, and ready meals in several flavor options. In 
 <a href="https://sp-edge.com/companies/878675">
 November 2023
 </a>
 , the company launched a new range of gluten-free frozen entr&eacute;es, featuring varieties like Spicy Fajita Plant Chicken Bowl, Teriyaki Plant Chicken Bowl, and Harvest Plant Chicken Bowl, nationwide in the US.
 
 
 The company&rsquo;s products are available nationwide in the US at major retailers, food service venues, and through its online store.&nbsp;
 
 
 Key Partnerships
 
 
 In 
 <a href="https://sp-edge.com/updates/11969">
 July 2022
 </a>
 , Daring Foods partnered with US juice bar chain Juice Press to offer plant-based Chik&rsquo;n salad wrap made using Daring chicken.&nbsp;
 
 
 In 
 <a href="https://sp-edge.com/updates/17711">
 April 2023
 </a>
 , Daring partnered with New York-based plant-based food startup Blackbird Foods to launch a new frozen pizza, Blackbird Buffalo Pizza, exclusively at US Sprouts Farmers Markets. The pizza features Daring's Breaded Plant Chicken Pieces with vegan cheese, onions, and a New York-style hand-tossed crust.
 
 
 Funding and Financials
 
 
 In its latest funding round in October 2021, the company raised USD 65 million in a Series C funding round led by Founders Fund. Other participating investors included D1 Capital, NFL quarterback Cameron Newton, Chase Coleman, DJ Steve Aoki, and tennis star Naomi Osaka. 
 
 
 
</div>

LIVEKINDLY Collective (formerly known as Food United) produces plant-based meat alternatives through its brands LikeMeat, Fry Family, and Oumph!. The group offers a wide range of plant-based alternatives to burgers, sausages, nuggets, pulled BBQ chicken, and kebabs, made primarily of soy protein and other plant-based ingredients. In <a href="https://sp-edge.com/updates/3657">June 2021</a>, the company launched two flagship plant-based brands in China – Giggling Pig (Ge Ji Zhu) and Happy Chicken (Ha Pi Ji); the first brands to be created in-house by LIVEKINDLY Collective, which encompasses seven plant-based products including dumplings, mushroom-based dishes and a seasoned minced dish. In <a href="https://sp-edge.com/updates/19881">July 2023</a>, the company launched the Oumph! Smash Burger. The product was targeted at food service and launched at over 80 Brodernas (a Swedish restaurant group) locations, with additional locations and retail expansion to follow. In <a href="https://sp-edge.com/updates/33291">September 2024</a>, Fry's Family Foods launched Shape &amp; Sizzle Mince, a new plant-based product, at Tesco stores across the UK.In June 2021, LIVEKINDLY Collective entered into an agreement to acquire The Dutch Weed Burger, a plant-based meat company based in the Netherlands. This acquisition was expected to expand LIVEKINDLY’s brand portfolio and extend the company’s international footprint into more than 40 countries including the US, Canada, Asia, Europe, and the UK.In <a href="https://sp-edge.com/updates/20574">August 2023</a>, the company acquired Alpha Foods, a California-based plant-based frozen food producer. The acquisition supported Livekindly Collective’s plans to expand its presence in the US market and venture into the ready-to-eat breakfast and burrito snacking category. Moreover, it was expected to strengthen Livekindly’s position in the global plant-based market and enable further growth and innovation within the industry.Key customers and partnershipsIn February 2021, the group formed a partnership with the Dutch plant-based food company Rival Foods to develop whole-cut plant-based chicken products. Also in February, LIVEKINDLY Collective formed two joint ventures with US plant-based food company Puris Foods (undisclosed terms) to invest in regenerative agriculture and cost-effective plant-based food production. The companies claim this joint venture’s sustainability approach will result in a long-term achievement of cost parity with conventional animal meat.

LIVEKINDLY

NotCo is a Chilean startup that develops plant-based meat and dairy alternatives. Leveraging a patented AI algorithm named Giuseppe, NotCo develops plant-based products that match the taste, texture, and mouthfeel of animal products by studying infinite combinations of plants and using internal feedback from trained chefs.NotCo’s product portfolio includes NotChicken (patties, nuggets, and tenders) and NotBurger, which are available for retail and foodservice in the US, Canada, Brazil, Argentina, Chile, Mexico, Peru, <a href="https://sp-edge.com/updates/10672">Australia</a>, and Colombia.In <a href="https://sp-edge.com/updates/28580">April 2024</a>, NotCo developed a plant-based turtle soup called "NotTurtle Soup" in partnership with Chef Diego Oka. NotTurtle Soup claims to mimic the flavor and texture of authentic turtle soup to reduce the consumption of endangered green sea turtles.Key customers and partnershipsIn February 2022, NotCo<a href="https://sp-edge.com/updates/8673"> teamed up </a>with Kraft-Heinz to form a joint venture (JV) to leverage the strengths of both companies and develop a line of plant-based food. In <a href="https://sp-edge.com/updates/27345">March 2024</a>, the JV announced plans to launch NotHotDog and NotSausages in partnership with Oscar Mayer, a subsidiary of Kraft Heinz.In <a href="https://sp-edge.com/updates/23368">November 2023</a>, the company partnered with Yellowbird Sauce, a hot sauce producer, to launch NotChicken Spicy Patties at select Whole Foods Market locations across the US.Funding and financialsIn its most recent funding round in <a href="https://sp-edge.com/updates/15270">December 2022</a>, the company raised USD 70 million in a Series D1 funding at a valuation of USD 1.5 billion led by Princeville Capital, with participation from existing and new investors. The funding was earmarked for developing a B2B platform that will allow other producers to access the company’s patented AI platform Giuseppe. Further, it is expected to help with expansion and preparation before the company’s planned IPO in 2025.

NotCo

<div>
 
 Improved Nature produces plant-based chicken alternatives from soy protein, replicating the flavor and texture of real chicken. The company sells its plant-based meat products under Nature's PRIME and Nature&rsquo;s Meat brands, which cover a large line of refrigerated and frozen products like slices, nuggets, filets, tenders, and more.
 
 
 Improved Nature's reliance on soy protein makes it more similar to the original wave of plant-based meat producers which relied almost exclusively on soy to produce products for vegetarians, with less interest in mimicking the texture, taste, and mouthfeel of real meat products.
 
 
 Key customers and partnerships
 
 
 I
 n 
 <a href="https://sp-edge.com/updates/23085">
 October 2023
 </a>
 , the company partnered with RMS Foods, a US food manufacturer, to provide soy protein-based clean-label alternatives to private-label brands at a value price. In addition, the company launched a new line of heat-and-serve meals, including options such as plant-based sausage patties, nuggets, and beefless Korean bulgogi.&nbsp;
 
 
 
</div>

Improved Nature

Impossible Foods produces plant-based meat products using plant protein and high-moisture extrusion cooking techniques to transform soy protein into a texture similar to that of meat. Its portfolio includes plant-based beef, sausage, chicken, pork, meatballs, and ready meals.The company has added several products to its portfolio since launching, including <a href="https://sp-edge.com/updates/12539">Impossible Chicken Patty</a>, a new range of <a href="https://sp-edge.com/updates/12760">frozen meals</a>, new <a href="https://sp-edge.com/updates/16551">plant-based chicken products</a> (Impossible Spicy Chicken Nuggets, Impossible Spicy Chicken Patties, and Impossible Chicken Tenders), the <a href="https://sp-edge.com/updates/19591">Impossible Indulgent Burger</a>, and the <a href="https://sp-edge.com/updates/24643">Impossible Beef Hot Dog</a>.In July 2019, Impossible Foods gained FDA approval to use “Heme”, allowing the company to sell uncooked plant-based burgers at retail outlets as opposed to only selling cooked burgers at foodservice outlets. Further, in&nbsp;<a href="https://sp-edge.com/updates/32229">July 2024</a>, the company received the European Food Safety Authority’s (EFSA) provisional approval for the use of heme, followed by a positive safety opinion from a panel on the genetic modifications of the ingredient in&nbsp;<a href="https://sp-edge.com/updates/36222">November 2024</a>.&nbsp;In&nbsp;<a href="https://sp-edge.com/updates/32555">August 2024</a>, the company opened its first in-person foodservice concept called "Impossible Quality Meats" in Chicago, Illinois. This pop-up store offered a fully plant-based menu featuring items from its portfolio.&nbsp;Following this, in&nbsp;<a href="https://sp-edge.com/updates/34557">October 2024</a>, Impossible Foods launched three new retail products: Impossible Disney The Lion King Chicken Nuggets, Impossible Meal Makers, and Impossible Corn Dogs. The company claimed that these were healthier, cholesterol-free alternatives.Key customers and partnershipsIn <a href="https://sp-edge.com/updates/8934">March 2022</a>, Kroger announced a co-branding partnership with Impossible Foods to develop meat alternatives for Kroger’s private label business, thereby expanding its customer base to include more price sensitive customers. Impossible Foods <a href="https://sp-edge.com/updates/13931">partnered</a> with Dominos Pizza Australia in October 2022 to launch a new range of plant-based pizzas featuring Impossible Beef. In <a href="https://sp-edge.com/updates/22210">September 2023</a>, the company partnered with the American restaurant chain International House of Pancakes (IHOP) to introduce plant-based sausage patties and burgers to IHOP's menus nationwide. Further, in <a href="https://sp-edge.com/updates/26436">February 2024</a>, Impossible Foods inked a partnership with the US Army Central to serve plant-based meats at their dining facilities overseas.

Impossible Foods

Planted Foods is a plant-based spinoff of ETH Zurich- a public research university in Switzerland. Its portfolio includes Planted brand chicken, pulled, kebab, bratwurst, schnitzel, <a href="https://sp-edge.com/updates/22375">duck</a>, and <a href="https://sp-edge.com/updates/25317">ham</a>.In <a href="https://sp-edge.com/updates/27493">March 2024</a>, the company launched a new fermented steak alternative developed using its proprietary whole-muscle platform. This platform uses a proprietary fermentation process to develop clean-label alternatives with improved taste and texture. Planted Foods intends to use this platform to expand its product range with more product concepts later. Further, in <a href="https://sp-edge.com/updates/28147">April 2024</a>, Planted launched vegan Chicken Tikka Skewers in the UK.As of <a href="https://sp-edge.com/updates/30584">June 2024</a>, Planted products were available at over 6,100 restaurants and 8,700 retail outlets across Switzerland, Germany, Austria, France, Italy, the UK, Benelux, and UAE with plans to expand into the US later.Key customers and partnershipsIn <a href="https://sp-edge.com/updates/19434">June 2023</a>, the company partnered with French agrifood company Fleury Michon to launch the Eminces Vegetaux range into retail in France. The partnership leveraged Planted's expertise in plant-based foods and Fleury Michon's artisanal marinades, reach, and reputation to offer plant-based alternatives for Fleury Michon’s established consumer base.Funding and financialsIn its latest funding round in <a href="https://sp-edge.com/updates">September 2022</a>, the company raised ~USD 72 million (CHF 70 million) in Series B funding led by L Catterton, with participation from Vorwerk Ventures, Movendo, and Yann Summer. The funds were earmarked for launching a new whole-cut product range, further expansion into Europe, and increasing production capacity.

Planted Foods

Suppliers of plant ingredients such as legumes, mycelia, and other proteins for the production of plant-based meat, fish, poultry, and pork products; suppliers of technology related to the production of plant-based meat

Producers of plant-based pork alternatives using plant proteins such as pea, soy, wheat, etc. Some startups also use unique ingredients such as mushroom mycelium (whole-cut bacon) and jack fruits (pulled pork) to produce pork alternatives. Products are manufactured mostly in sausage or pulled (pork) form

Producers of plant-based seafood alternatives using plant proteins such as peas, soy, chickpeas, etc. Some startups use more unique ingredients such as algae, konjac (a Japanese yam root), tomatoes, and eggplants. Products are manufactured mostly in shredded form or as cuts (for sushi)

Producers of plant-based beef alternatives using plant proteins such as peas, soy, wheat, mung beans, etc. Products are manufactured mostly in a burger patty, sausage, meatball, or minced form

Utilizes 3D printing techniques to develop meat alternatives

Provides sustainable alternatives to animal meat

DISRUPTOR_PRESENT

PROMINENT_CATEGORY

<div>
 
 <ul>
 <li>Daring Foods, a company specializing in clean-label plant-based chicken, has launched a new line of gluten-free frozen entrées nationwide in the US at Sprouts Farmers Market, Publix, and Target outlets.</li>
 <li>The new range includes five varieties (Spicy Fajita Plant Chicken Bowl, Teriyaki Plant Chicken Bowl, Harvest Plant Chicken Bowl, Penne Primavera Bowl, and Daring x Fly by Jing Fried Rice Plant Chicken) and claims to offer over 16 g of protein per meal with a caloric count between 350 to 460 per serving.</li>
 </ul>
 
</div> 

Daring Foods has introduced a range of gluten-free frozen entrées across the US. The plant-based chicken company has launched these products at Sprouts Farmers Market, Publix, and Target stores. The new line includes five different varieties of bowls, such as Spicy Fajita Plant Chicken Bowl and Teriyaki Plant Chicken Bowl. It also includes Penne Primavera Bowl and Daring x Fly by Jing Fried Rice Plant Chicken. Each meal offers over 16 g of protein with a caloric count ranging between 350 to 460 per serving. These meals are suitable for those looking for clean-label and plant-based options.

Daring Foods

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